Shopper Activation Marketing Manager
At a glance
Manager-level General Marketing role at Nestlé. Welwyn Garden City · £37,500–£50,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build shopper campaign plans for priority retailers, then coordinate delivery across in-store and online accounts
- Brief and oversee agencies producing shopper materials, from concepts and artwork through production and distribution
- Check campaign materials with marketing teams so brand, legal and regulatory reviews are completed
- Coordinate online promotions with the ecommerce manager, and run the shopper workstream for shipper projects
- Set campaign goals, monitor results and budgets, correct activity where needed, then share evaluations and recommendations
What you bring
- You have broad experience in marketing or sales, with shopper activation experience preferred rather than essential
- You can lead substantial projects from initial concept through delivery and keep supporting workstreams moving
- You bring strong project coordination, analytical ability and presentation skills for customer and internal audiences
- You can influence colleagues and external partners with integrity, while managing your time and taking ownership
Who this fits
This manager-level role suits someone with marketing or sales experience who can coordinate shopper campaigns and work across sales, marketing, agencies and retail customers. It is a fixed-term contract lasting twelve to eighteen months, based in Welwyn Garden City with two office days each week.
From the employer
Business Area: Nestlé Cereal Partners
Shopper Activation Marketing Manager: 12 – 18 month fixed term contract
Location: Welwyn Garden City – Hybrid working (2 times a week in the office)
Salary £37,500 to £50,000 pro rata depending on experience
Some of our other fantastic benefits
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time temporary opportunity, please speak to us about what flexibility means to you as we are always open to discussing individual’s flexible working needs, don’t let this stop you from applying.
Position Summary
We have an exciting opportunity for a talented Shopper Activation Marketing Manager to join our CDT “Commercial Development team” in the UKI market on a 12 – 18 month fixed term contract to develop and activate shopper campaigns (NPD & Current) across priority customers either in line with CPW strategy, or to drive positive relations with key strategic retail partners working in conjunction with the sales team.
A little bit about us
We are Cereal Partners and together we make breakfast better. This belief is the foundation upon which Cereal Partners Worldwide (CPW) is built. As a unique joint venture between General Mills and Nestlé, we are a leading global breakfast cereal company in our own right - with a very special culture. Partnership is the secret ingredient in our business, and that means we have created a culture of togetherness that helps us do things better.
Better Food, Better Lives, Better Planet and a Better CPW are promises that we try to live and work by, and that all adds up to a better breakfast. To us, that means providing consumers with tasty and nutritious breakfast cereals that make them feel good for the day ahead; working with customers to get the best cereal products and brands on the shelf; and supporting one another, as colleagues, to be the best we can be. That’s how we’re able bring to market some of the best-loved breakfast cereals in the world, including SHREDDIES®, SHREDDED WHEAT®, NESQUIK® and CHEERIOS®
We aim to make breakfast better to help people start their day in the best possible way. And we do it by working to shared values that we look for in each other: Collaboration, Commitment, Courage and Capability.
We like to think our culture of togetherness makes us unlike any other cereal company – and a place where we can all thrive together.
Your impact
Your key responsibilities will include:
- Working collaboratively with the Marketing, sales & wider CDT team to ensure brand / customer priorities and NPD are executed in specified accounts, in-store/online and ensuring the shopper and retailer needs are considered within the tailoring process.
- Create a plan by campaign/priority retailer and manage execution
- Brief and manage agencies in the creation of shopper/communication tools including concept creation, artwork, production and distribution (physical and digital)
- Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off
- Work with Ecommerce manager to ensure online activation aligns with CPW online strategy, campaign & retailer objectives.
- Project manage the shopper element of the Shipper process to ensure artwork delivered on time & to help drive additional volume & overall ROI.
- Evaluation of all key shopper activity:
- Establish clear objective of each campaign/retailer activation in line with overall CP strategy & gain sign off from key stakeholders
- Track and report on the progress of agreed campaigns and course correct as required
- Complete final activity evaluation, share learnings and use to build future recommendations
- Manage and communicate the monthly calendar of communication and activation activities by customer to key stakeholders
- Management of retailer/campaign budget as agreed
Your ingredients for success
To be successful in this role, you will already have a breadth of Marketing or Sales experience and ideally will already be operating in the shopper/activation space. You will be passionate, tenacious, results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our brand, you will have strong project management and analytical skills. Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous. You’ll also:
Essential skills:
- Influence with integrity both internally and externally.
- Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
- Be able to run sizable projects and support work streams from concept to delivery.
- Support the development of the shopper activation marketing strategy and story-tell the importance of the shopper’s voice across key stakeholder groups.
- Demonstrate great time management and a sense of responsibility and accountability.
Desirable skills:
- Experience within Shopper Marketing and delivering activation campaigns and customer programmes across physical and digital channels
What you need to know
Advert posting date: 26/10/2026
Advert closing date: 09/11/2026
We will be considering candidates as they apply and may close the advert early should sufficient applications be received. We encourage you to apply as soon as possible.
Our Commitment to Inclusive Hiring
At Nestlé, our values are rooted in respect. We believe that embracing diversity and creating an inclusive environment enables everyone to reach their full potential and drives innovation. We welcome applicants from all backgrounds.
We know that not everyone will meet every requirement listed in this advert. If you're excited about the opportunity and can demonstrate relevant skills, experience or potential, we'd encourage you to apply.
Accessibility & Adjustments
At Nestlé, we're committed to creating an inclusive and supportive recruitment experience where everyone can perform at their best.
If you require any adjustments at any stage of the recruitment process, please let us know. We'll work with you to understand your needs and make appropriate arrangements. Any information you share with us will be treated in the strictest confidence and used only to support you throughout the recruitment process.
To find out more about Nestlé’s commitment to DE&I: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestlé: Recruitment Journey | Nestlé UK & Ireland
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