Assistant Brand Manager
Mid-level Brand Marketing role at Nestlé. SINGAPORE, SG, 486035.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll build and run portfolio initiatives that support brand plans and business goals
- You’ll shape integrated brand campaigns across consumer touchpoints, including promotions
- You’ll coordinate trade activities with sales, agencies, vendors and channel teams
- You’ll track brand, category and competitor performance, then recommend growth actions
- You’ll manage PFME spending and review whether investments are delivering value
What you bring
- You’re a graduate with three years in FMCG or consumer marketing, or CCSD with field sales experience
- You show strong functional capability if your background does not match those areas
- For external hiring, you need proven success building brands through consumer insights
Who this fits
This role suits a consumer marketer who can connect insights, campaigns, trade execution and performance analysis. You’ll work with internal teams, sales, agencies and vendors, and the position is based at Changi Business Park in Singapore.
From the employer
Position Snapshot
- Nestlé Purina Petcare SG
- Location: Changi Business Park, Singapore
- Graduate with 3 years experience in FMCG/Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill.
Position Summary
At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.
We're looking for an Assistant Brand Manager who will be responsible to/for:
- Actively develop and execute initiatives to deliver against portfolio brand plans in line with business strategy
- Support core business team in evaluating/monitoring brands' performance and managing expenditure
- Manage internal processes within Nestle to support the implementation of aligned plans and initiatives
- Work closely with Channel team and take a proactive approach to ensure the delivery of agreed targets and plans
A day in the life of an Assistant Brand Manager...
- Support and be an integral part of the core business team in the development of the business strategy and portfolio brand plans in the ICP process by identifying key opportunities (incorporating understanding on consumers, competition and external environment), and execution of aligned initiatives in line with business objectives.
- Responsible for developing and implementing engaging brand experiences through strong campaign ideas with an integrated approach (ATL/BTL), deploying at relevant consumer touch points including consumer promotions, ensuring alignment to brand communication standards.
- Work closely with strategic stakeholders, sales teams, agency and vendor partners in the planning and implementation of trade-related activities to ensure flawless execution of aligned plans.
- Responsible for monitoring category/brand performance and competitive set, consumer trends and insights to identify opportunities that drive growth and penetration.
- Accountable for business updates, analysis and recommendations for the respective brands (Total, Brand, SKU), including evaluations of implemented plans and initiatives.
- Responsible for managing PFME budgets based on aligned brand plans, and ensure all PFME investment is optimized through reviews and evaluations.
- Responsible for ensuring adherence to all company principles and policies.
What will make you successful...
- Graduate with 3 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill.
- Demonstrable record of success in building brands based on consumer insights (applicable only for external hire).
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