Brand Strategist
Mid-level Brand Marketing role at Nen Creative. Remote, United States · full-time · no salary stated · we estimate $92,284–$158,125.
Nen Creative has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead client brand work from positioning and audience definition through messaging, voice, and identity briefs
- Use founder interviews, audience research, audits, and workshops to form clear strategic direction
- Turn brand foundations into launch campaigns, content programs, channel plans, and go-to-market stories
- Write varied copy for websites, decks, brand books, launches, product narratives, and social
- Coordinate designers, creative leads, producers, and editors so strategy carries through every deliverable
What you bring
- Bring four to seven years in brand strategy, ideally from a consultancy, studio, or fast-moving in-house team
- Show a portfolio covering positioning, narrative, messaging systems, brand voice, and strategy-to-identity briefs
- Connect brand thinking with marketing channels, launches, content, funnels, and performance
- Write confidently across long and short formats, including web, decks, and brand work
- Lead founder and leadership workshops while managing shifting scopes, timelines, and multiple stakeholders
Who this fits
You’ll suit a self-directed, remote-ready role based in New York that requires clear client leadership and strong organization. The environment moves quickly, with changing timelines, evolving scopes, and occasional after-hours responsiveness. You’ll work across several projects and stakeholders while helping define Nen’s strategy practice.
From the employer
About Nen Creative
Nen Creative partners with tech startups to launch bold ideas into the world, creating the brands, products, and stories that fuel their growth.
Since 2022, we've partnered with some of the world's top founders and institutions, including Amazon, Pear VC, Andreessen Horowitz, Mercor, Context Inc, Netic, Listen Labs, Tech Week, Mantis VC, Spur, Flora, and more.
We're growing fast and looking for great people to join us.
About the Opportunity
We're looking for a Brand Strategist to lead the strategy practice at Nen.
The work centers on brand strategy for our branding engagements — positioning, narrative, audience, messaging, and the underlying point of view that gives a company its voice in the world. From there, the strategy extends into the marketing and copywriting that brings each brand to life across websites, decks, launch campaigns, and the various touchpoints our clients ship. You'll lead client engagements end-to-end, from discovery and research through final execution, working with founders who are often figuring out what they stand for and how to talk about it in public for the first time.
What You'll Do
Lead brand strategy engagements for our branding clients — positioning, narrative, audience, messaging frameworks, brand voice, and identity briefs
Run discovery and research to get to a strategy: founder interviews, audience research, competitive landscape, brand audits, and stakeholder workshops
Develop marketing strategy for clients across launch campaigns, content programs, channel mix, and go-to-market storytelling, building on the brand foundation
Write copy across websites, decks, brand books, launch materials, and other touchpoints — landing pages, manifestos, product narratives, taglines, and short-form social
Brief and partner with our brand designers and creative leads so that strategy translates cleanly into identity, design, and the rest of the work we ship
Partner with our producers, motion team, and editors to make sure brand language and voice carry through every output
Help scope strategy work inside larger branding and production engagements, balancing depth with feasibility
Support new business when strategy is part of the pitch, helping shape opportunities from inquiry through close
Push the work beyond the obvious. We value people with strong taste, sharp thinking, and the appetite to refine a positioning line until it actually lands
What We're Looking For
4 to 7 years of experience in brand strategy, ideally at a brand or marketing consultancy, strategy-led studio, or in-house at a fast-moving company
Strong portfolio of brand strategy work — positioning, narrative, messaging frameworks, brand voice, and the briefs that bridge strategy into identity
Deep understanding of how brand strategy translates into identity, voice, and design, and how to brief and partner with designers to bring it to life
Strong copywriter across long-form and short-form, with writing samples that demonstrate range across narrative, web, decks, and brand
Marketing strategy fundamentals — audience, positioning, gtm, channels, funnel, and how brand strategy connects to launch, content, and performance
Strong research instincts. You know how to design discovery for a new client, ask the right questions in a founder interview, and pull insights from a messy landscape into a clear point of view
Confident client-facing presence. You can lead a workshop with a founder and a leadership team, hold the room, and push back when it matters
Comfortable working in a fast-moving agency environment where timelines shift, scopes evolve, and projects sometimes require after-hours responsiveness
Self-directed and remote-ready. You can run your own discovery, manage your own timelines, and keep clients aligned without constant supervision
Calm, organized, and dependable under pressure, with the ability to keep multiple projects and stakeholders moving at once
High attention to detail in writing, frameworks, and client deliverables
Why Join Nen
Be part of a small, fast-growing creative studio trusted by world-class startups and investors
Work directly with the partners on ambitious, high-impact projects across some of the most interesting companies in tech
Lead and define the strategy practice at Nen, with real ownership over how we approach the work and how the team grows
Help shape the brands, narratives, and stories of the next generation of tech companies
Medical, dental, and vision coverage, 401(k), PTO, and company holidays
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