Sales Executive

KEY RESPONSIBILITIES

Franchise Recruitment & Sales

• Proactively identify and engage prospective franchisees through outbound and inbound sales activity.
• Introduce and promote franchise opportunities across the Drain Doctor & Countrywide brands.
• Assess the suitability of prospective franchisees against established recruitment criteria.
• Manage prospects through the full sales cycle, from initial contact through to franchise agreement completion.
• Build strong relationships with prospective franchisees, maintaining regular communication and engagement throughout the recruitment journey.
• Consistently achieve or exceed franchise recruitment and conversion targets.
• Maintain an active and healthy sales pipeline to support ongoing business growth.

Prospect Management

• Respond promptly and professionally to enquiries via telephone, email, webinars, video calls, and other communication channels.
• Ensure prospects receive accurate, timely, and relevant information to support informed decision-making.
• Maintain accurate and up-to-date prospect records within CRM and sales management systems.
• Support franchise territory sales and franchise resale opportunities across the UK.

Presentations & Franchise Discovery

• Support the preparation and delivery of engaging, high-quality presentations that communicate the value and benefits of franchise ownership.
• Participate in discovery days, recruitment events, exhibitions, and other franchise recruitment activities as required.
• Represent the business professionally and positively at all times.

Financial & Commercial Support

• Develop a strong understanding of franchise financial models, including business plans, investment requirements, profitability forecasts, and cash flow projections.
• Confidently discuss franchise financial information with prospective franchisees.
• Support prospects in understanding the commercial aspects of franchise ownership and investment opportunities.

Compliance & Governance

• Maintain a thorough understanding of franchise agreements, recruitment processes, and legal requirements.
• Ensure all recruitment activities are conducted in accordance with company policies, franchise regulations, and governance standards.
• Work closely with the Director of Franchise Recruitment and Brand Leaders to ensure all documentation is complete, accurate, and compliant.

Collaboration & Continuous Improvement

• Build effective working relationships across all departments and stakeholder groups.
• Actively contribute to sales, brand, and recruitment meetings.
• Share ideas and recommendations to improve recruitment processes, prospect experience, and conversion rates.
• Champion and uphold the organisation's Code of Values and Guiding Principles in all activities and decision-making.

This role profile provides an indication of the role’s key accountabilities and is not intended to cover the whole scope of the role.

EXPERIENCE

Essential

• Proven experience in a telesales, sales, business development, or franchise recruitment environment.
• Demonstrable track record of achieving and exceeding sales targets.
• Experience managing prospects through a consultative sales process.
• Experience building relationships and influencing decision-making.

Desirable

• Experience within the franchise sector.
• Experience presenting commercial opportunities and financial information to prospective business owners.

SKILLS / KNOWLEDGE:

• Strong sales and relationship management skills.
• Excellent communication, influencing, and interpersonal abilities.
• Ability to build rapport quickly and establish credibility with prospective franchisees.
• Strong commercial awareness and financial acumen.
• Ability to understand and explain business plans, forecasts, and cash flow projections.
• Experience working within compliance, legal, and governance frameworks.
• Strong organisational and time management skills.
• Ability to manage multiple priorities and maintain attention to detail.
• Proficiency in CRM systems and sales pipeline management.
• Strong presentation skills, including the preparation and delivery of professional presentations.
• Proactive, self-motivated, and results-oriented approach.

ATTRIBUTES

• Demonstrate a positive, confident, and solutions-focused approach.
• Be highly motivated and driven to achieve results.
• Take ownership and accountability for performance and outcomes.
• Build and maintain effective working relationships with colleagues, prospects, franchisees, and stakeholders.
• Work collaboratively as a supportive and trusted team member.
• Demonstrate resilience and adaptability in a fast-paced sales environment.
• Act with professionalism, integrity, and sound judgement.
• Maintain a high level of accuracy and attention to detail.
• Deliver an exceptional experience for prospective franchisees throughout the recruitment journey.

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