Event and Field Marketing Executive
Mid-level Event Marketing role at Nasstar. Remote, United Kingdom · full-time · no salary stated · we estimate £68,750–£122,500.
Nasstar has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own hosted and partner events from venue selection and logistics through budgets and on-site hosting
- Create invitation, co-marketing and prospect-list campaigns to increase registrations and attendance
- Turn attendees into sales meetings through structured follow-up with the sales team
- Build CRM segments, campaigns and nurture journeys while keeping contact data accurate
- Measure attendance, conversion and event-sourced pipeline to improve strategy and budget choices
What you bring
- Bring a track record of planning, organising and hosting conferences, exhibitions, roadshows or client hospitality
- Show you can fill in-person and virtual events through invitation and follow-up activity
- Work effectively with sales or SDR teams to turn leads into booked meetings
- Manage competing events and supplier relationships with strong organisation
- Engage senior stakeholders confidently in person and maintain persistent follow-up
Who this fits
You’ll suit a commercially minded event marketer who treats programmes as a source of pipeline and is comfortable hosting clients. The role is listed as remote in London, with most events in central London, regular UK travel and occasional international travel for partner events. Hospitality, professional services and agency backgrounds are welcomed, while CRM and high-growth business experience are useful extras
From the employer
Most events will be in central London however regular travel across the UK is required to attend and host events, with occasional international travel for partner events.
- Event planning and delivery – own end-to-end delivery of Colibri and partner (AWS, Microsoft, Databricks) events, including webinars, roundtables, conferences and sponsorships: venue sourcing, logistics, budget management and on-site hosting.
- Attendance generation – build and execute invitation campaigns, partner co-marketing activity and targeted prospect lists to drive registrations and maximise show-up rate.
- Post-event conversion – run a disciplined follow-up cadence, book meetings and work closely with the sales team to convert attendees into pipeline.
- CRM marketing – build segmentation, campaigns and nurture flows in CRM systems, maintaining accurate data to support attendance generation, follow-up and reporting.
- Reporting and continuous improvement – track attendance, conversion and pipeline sourced from events, feeding insights back into event strategy and budget allocation.
Essential skills
- Proven track record planning, organising and hosting events – conferences, roadshows, exhibitions or client hospitality.
- Experience driving attendance and registrations for in-person and virtual events, using invitation and follow-up campaigns.
- Broad event and client-facing experience; a background outside B2B technology is welcomed – hospitality, professional services or agency experience is equally relevant.
- Experience working closely with sales or SDR functions to convert leads into booked meetings.
- Highly organised, with the ability to manage multiple events and supplier relationships simultaneously.
- Confident and personable, comfortable hosting and engaging senior stakeholders face to face.
- Relentless follow-up discipline and a conversion-focused, closer mindset.
- Commercially minded, understanding events as a pipeline-generation activity rather than delivery for its own sake.
- Experience using a CRM (e.g. Salesforce, HubSpot) for campaign management, segmentation and data hygiene.
- Experience operating within a PE-backed, high-growth or fast-changing business.
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