Senior Performance Media Buyer

Nasoft.eg Open · verified Sep 10, 2026

On-site El Sheikh Zayed City Full-time Senior Paid Media

Senior Paid Media role at Nasoft.eg. El Sheikh Zayed City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll run full-funnel paid media across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant channels
You’ll set media plans, budgets, channel priorities, and scaling paths tied to revenue goals
You’ll improve high-spend accounts by tracking ROAS, CAC, LTV, conversion, and profitability
You’ll turn audience research and structured tests into stronger offers, creatives, landing pages, and campaigns
You’ll guide performance creative, investigate gaps, and present reporting with clear growth recommendations

What you bring

You have a marketing, business, or related bachelor’s degree plus at least four years in performance media buying and e-commerce
You have GCC e-commerce experience and a record of scaling accounts with at least 100K+ in monthly ad spend
You can work hands-on across Meta, Google, TikTok, and Snapchat Ads, plus Salla, Zid, Shopify, and WordPress/WooCommerce
You understand GA4, GTM, Mixpanel, Microsoft Clarity, Yandex Metrica, and core profitability metrics
You can show case studies or a portfolio with measurable scaling and business outcomes

Who this fits

You’ll suit a data-led, commercially minded owner who can connect audience research, creative testing, and media performance to profitable growth. The role is based in El Sheikh Zayed City, Egypt, with a Sunday-to-Thursday schedule from 9:00am to 6:00pm. The stated work model is hybrid, with four to six on-site days per month.

From the employer

Makaseb is hiring a Senior Performance Media Buyer.

We’re looking for a Senior Performance Media Buyer who can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.

Job Description:

Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals.
Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability.
Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling.
Analyze performance data and translate insights into clear strategic actions and growth opportunities.
Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities.
Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures.
Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities.
Provide clear creative direction based on performance data, and continuously identify winning creative patterns.
Conduct competitor, market, keyword, and audience research to strengthen acquisition strategies.
Build and present performance reports and strategic recommendations to stakeholders.
Identify performance gaps, diagnose their root causes, and proactively implement solutions.
Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities.
Contribute to the development of the broader digital growth and marketing strategy.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.

4+ years of experience in Performance Media Buying, with proven experience in E-Commerce.
GCC E-commerce experience is a MUST.
Proven track record of scaling high-spend accounts and significant revenue, with experience managing 100K+ monthly ad spend.
Strong hands-on experience with Meta, Google, TikTok, and Snapchat Ads.
Experience working with Salla, Zid, Shopify, and WordPress/WooCommerce.
Strong knowledge of GA4, GTM, Mixpanel, Microsoft Clarity, and Yandex Metrica.
Strong understanding of ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability.
Strong experience in creative testing, performance creatives, copywriting, hooks, angles, and creative strategy.
Proficiency in using AI tools for research, analysis, creative ideation, optimization, and workflow automation.
Strong analytical, strategic, and problem-solving skills with a growth and ownership mindset.
Portfolio / Case Studies are required, demonstrating measurable scaling and business results.

Benefits

Working days: 5 days (From Sunday to Thursday)
Working Hours: 9 hours (From 9:00am to 6:00pm)
Work Model: Hybrid (4:6 days on-site per month)
Health, and social insurance.
Learning & Development.
Gym Subscription Discount