Senior Media Buyer

Nasoft.eg Open · verified Sep 10, 2026

On-site El Sheikh Zayed City Full-time Senior Paid Media

Senior Paid Media role at Nasoft.eg. El Sheikh Zayed City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own full-funnel paid media across Meta, Google, TikTok, Snapchat, Pinterest, and related channels
Set media plans, budgets, channel direction, and scaling paths around revenue goals
Track acquisition, conversion, ROAS, CAC, LTV, and profitability across large advertising accounts
Turn audience, competitor, market, keyword, and campaign data into growth actions
Guide creative testing across concepts, messaging, formats, landing pages, offers, and audiences

What you bring

A bachelor’s degree in marketing, business, or a related discipline
At least four years in performance media buying, including e-commerce and GCC e-commerce
Evidence of scaling high-spend accounts, including monthly advertising spend above 100K
Hands-on ability with Meta, Google, TikTok, Snapchat Ads, e-commerce platforms, and analytics tools named in the listing
Case studies or a portfolio showing measurable revenue growth, plus strong creative, analytical, and AI-tool skills

Who this fits

You’ll suit a senior, hands-on performance marketer who takes ownership of profitable e-commerce growth and can work across media, analytics, research, and creative testing. The role is based in El Sheikh Zayed City and lists a hybrid setup with four to six on-site days per month, Sunday through Thursday, from 9:00am to 6:00pm.

From the employer

Makaseb is seeking a results-driven Senior Performance Media Buyer to take ownership of performance marketing, strategically scale high-spending e-commerce accounts, and maximize profitable growth by leveraging data, advanced media strategies, and high-impact creative.

Job Description:

Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals.
Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability.
Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling.
Analyze performance data and translate insights into clear strategic actions and growth opportunities.
Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities.
Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures.
Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities.
Provide clear creative direction based on performance data, and continuously identify winning creative patterns.
Conduct competitor, market, keyword, and audience research to strengthen acquisition strategies.
Build and present performance reports and strategic recommendations to stakeholders.
Identify performance gaps, diagnose their root causes, and proactively implement solutions.
Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities.
Contribute to the development of the broader digital growth and marketing strategy.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.

4+ years of experience in Performance Media Buying, with proven experience in E-Commerce.
GCC E-commerce experience is a MUST.
Proven track record of scaling high-spend accounts and significant revenue, with experience managing 100K+ monthly ad spend.
Strong hands-on experience with Meta, Google, TikTok, and Snapchat Ads.
Experience working with Salla, Zid, Shopify, and WordPress/WooCommerce.
Strong knowledge of GA4, GTM, Mix panel, Microsoft Clarity, and Yandex Metrical.
Strong understanding of ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability.
Strong experience in creative testing, performance creatives, copywriting, hooks, angles, and creative strategy.
Proficiency in using AI tools for research, analysis, creative ideation, optimization, and workflow automation.
Strong analytical, strategic, and problem-solving skills with a growth and ownership mindset.
Portfolio / Case Studies are required, demonstrating measurable scaling and business results.

Benefits

Working days: 5 days (From Sunday to Thursday)
Working Hours: 9 hours (From 9:00am to 6:00pm)
Work Model: Hybrid (4:6 days on-site per month)
Health, and social insurance.
Learning & Development.
Gym Subscription Discount