Ecommerce Performance Specialist (2)

MyRunway Open · verified Sep 10, 2026

Hybrid Cape Town Full-time Mid-level Ecommerce Marketing

Mid-level Ecommerce Marketing role at MyRunway. Cape Town · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the path from a shopper’s first click through repeat purchase, improving each stage
Use funnel and performance data to find drop-offs, quick wins, and longer-term opportunities
Run A/B tests on the site, email, landing pages, and promotions to improve results
Improve conversion across product pages, checkout, and important customer flows
Lead CRM and lifecycle work while coordinating with marketing, supply, and tech

What you bring

A marketing, business, or related degree or diploma
Two to four years in ecommerce, growth, or digital marketing
Confidence using data to investigate issues and form useful insights
Experience with Google Analytics, CRM systems, and A/B testing tools
Careful execution, fast follow-through, and a persistent approach to problem-solving

Who this fits

You’ll suit a hands-on, analytical role where you turn findings into changes rather than stopping at reporting. The work fits someone who enjoys testing ideas, moving quickly, and working with marketing, supply, and tech teams. This is a hybrid position in Cape Town, South Africa, with employment equity goals considered during selection.

From the employer

In a world full of abandoned carts and “almost” conversions…

Traffic came. Browsed. Left.

Opportunities slipped through tiny cracks in the funnel. Emails unopened. Discounts unnoticed. Journeys unfinished.

Then… you arrived.

You’re the kind of person who sees a drop-off and thinks, “There’s a story here.” You don’t just look at numbers, you chase them down, figure them out, and fix them.

At MyRunway, growth isn’t luck. It’s built. Tested. Tweaked. Rebuilt.

And that’s where you come in.

What you’ll actually be doing:

Owning the customer journey from first click to repeat purchase and making every step convert better
Digging into data to spot leaks in the funnel and fixing them fast
Running A/B tests across site, email, landing pages, and promotions to drive uplift
Optimising conversion rates across product pages, checkout, and key flows
Working closely with marketing, supply and tech to implement growth ideas
Analysing campaign and onsite performance to identify quick wins and long-term opportunities
Leading CRM and lifecycle marketing initiatives, pulling in the right people and driving things through to the finish line
Turning insights into action, not just reports that sit in a folder
Staying on top of ecommerce trends, tools, and growth tactics that actually move the needle

What we need from you:

A degree/diploma in marketing, business, or similar
2 to 4 years experience in ecommerce, growth, or digital marketing
Strong analytical mindset, you're comfortable working with data and drawing insights
Experience with tools like Google Analytics, CRM platforms, A/B testing tools
A problem-solving brain that doesn't stop at "this isn't working"
Strong attention to detail and ability to execute quickly

What’s in it for you:

The chance to directly impact revenue, not just impressions
A fast-moving environment where your ideas can go live quickly
Exposure to multiple parts of the ecommerce engine
A team that values action, curiosity, and getting stuff done

If you love turning small tweaks into big wins, we want you.

MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.