Director of Field Marketing
MTM LLC Open · verified Oct 21, 2026 At a glance
Director-level Event Marketing role at MTM LLC. Addison · full-time · no salary stated · we estimate $149,000–$213,300 across the United States.
MTM LLC has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Lead canvassers toward lead targets while coaching them to represent the brand professionally
- Choose canvassing areas, set lead goals and shape campaigns that build visibility and bring in qualified prospects
- Coordinate with sales on lead handoffs, follow-up and feedback about lead quality
- Track campaign indicators and share performance updates, obstacles and improvement opportunities with senior leaders
- Train and coach canvassers, using local customer needs and competitor activity to refine field plans
What you bring
- You have proven work in field marketing, lead generation or canvassing, ideally in B2B, B2C or construction
- You have led teams and improved their performance
- You bring strong communication, people-management and project-organization skills
- You make campaign decisions using results and data
Who this fits
This director role suits a marketing leader who wants to manage canvassers and connect field activity directly to sales opportunities. The position is based in Addison and includes team leadership, coaching and performance accountability.
From the employer
Position Overview:
The Director of Field Marketing will be responsible for developing, implementing, and managing a strategic canvassing program to generate qualified leads for our sales team. You will oversee a team of field marketing professionals (canvassers) who will actively engage with potential customers in the community to drive interest and awareness of our products. The goal is to generate new business opportunities for our salesforce while maintaining high standards of professionalism and customer engagement.
Key Responsibilities:
- Lead & Manage Canvassing Teams: Direct and support a team of canvassing professionals, ensuring they meet lead generation targets, maintain quality standards, and represent the brand with integrity.
- Develop Field Marketing Strategies: Create and execute field marketing campaigns to increase brand visibility, engage with target customers, and drive high-quality leads for the sales team.
- Lead Generation & Conversion: Identify key geographic areas for canvassing efforts and set lead generation goals. Work closely with the sales team to ensure leads are properly nurtured and converted into sales opportunities.
- Performance Tracking & Reporting: Establish and track key performance indicators (KPIs) to measure the success of the canvassing efforts. Provide regular reports to senior leadership on campaign performance, challenges, and opportunities for optimization.
- Training & Development: Provide ongoing coaching and training to the canvassing team, ensuring they are equipped with the tools and knowledge to succeed in their roles.
- Collaboration with Sales Team: Partner closely with the sales team to ensure smooth handoff of leads, provide feedback on lead quality, and continuously refine lead generation processes.
- Market Insights: Stay informed about local market trends, customer needs, and competitor activities to inform field marketing strategies and maintain a competitive edge.
Qualifications:
- Proven experience in field marketing, lead generation, or canvassing, preferably in a B2B, B2C or construction-related industry.
- Strong leadership experience, including team management and performance optimization.
- Excellent communication and interpersonal skills with a focus on motivating and managing people.
- Results-oriented with a data-driven approach to decision-making and campaign optimization.
- Ability to work in a fast-paced, goal-driven environment with a focus on achieving targets.
- Experience with CRM tools and lead management systems (Salesforce, etc.) is a plus.
- Strong organizational and project management skills.
Why Join Us?
- Be part of a fast-growing company in the construction industry with a strong market reputation.
- Lead an innovative marketing team with a direct impact on the company’s success.
- Competitive salary and performance-based incentives.
- Opportunity for growth and professional development.
If you're an experienced marketing leader with a passion for generating leads and managing high-performing teams, we want to hear from you!
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