Creative Director - UK

Movers+Shakers Open · verified Aug 21, 2026

London Director Creative

Leadership Creative role at Movers+Shakers. London · no salary stated · we estimate £82,000–£143,000.

Estimated pay

Movers+Shakers has not published a salary for this role. The figure below is our estimate, not theirs.

£82,000 – £143,000

What the middle half of lead creative roles in London paid, among postings that did state a salary.

Worked out from 5 postings that stated pay, median £119,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the creative direction for social campaigns, ongoing content, influencer work, series, and cultural moments
Develop platform-native ideas for TikTok, Instagram, YouTube, and emerging social channels
Guide concepts, copy, art direction, production, and quality across several client accounts
Work with strategy, production, accounts, creators, and clients from pitch through launch
Lead multidisciplinary creatives while supporting client pitches and agency growth efforts

What you bring

At least ten to fifteen years in creative advertising, brand marketing, or social-first agencies
A portfolio of standout social campaigns and culturally relevant brand storytelling
Adobe Creative Cloud skills plus a foundation in graphic design and art direction
Strong knowledge of UK creator culture, entertainment, digital trends, and AI-supported creative work
Experience leading teams, presenting to clients, and turning brand goals into reactive social content

Who this fits

You’ll suit this role if you have strong creative judgment, understand internet-native storytelling, and can lead work that earns attention across social platforms. The role is based in London and calls for deep familiarity with UK culture, creators, entertainment, and digital behavior. You’ll lead and mentor multidisciplinary teams while managing multiple projects and deadlines.

From the employer

THE ROLE

We’re looking for a culturally-obsessed, social-first Creative Director to lead bold ideas that earn attention, drive conversation, and shape what brands look and feel like online. We want self-starters, makers, tastemakers, and creative visionaries who thrive at the intersection of storytelling, internet culture, entertainment, and innovation.

This role is for someone who deeply understands how modern brands win in social, not just by advertising, but by becoming part of culture. You’ll lead breakthrough creative across TikTok, Instagram, YouTube, emerging platforms, influencer partnerships, and more, built to travel online.

The ideal candidate has a sharp creative point of view, strong leadership instincts, and a proven ability to develop social-first campaigns and content that people actually want to watch, share, remix, and talk about. You instinctively know what works on the internet, why it works, and how to evolve brands to stay ahead of culture instead of reacting to it.

You’ll partner closely with strategy, production, accounts, creators, and clients to build campaigns and content that break through feeds and drive real business impact.

RESPONSIBILITIES

Lead creative vision and execution across social-first brand campaigns, always-on content development, influencer activations, content series, and cultural moments.
Develop breakthrough ideas designed for platforms like TikTok, Instagram, YouTube, and emerging social channels.
Push brands beyond traditional advertising into culturally relevant storytelling and internet-native creativity.
Oversee concept development, copy, art direction, content execution, and creative quality across multiple accounts.
Collaborate closely with strategy, production, and account teams to bring ideas from pitch through launch.
Lead and mentor designers, copywriters, art directors, editors, and creators to produce best-in-class social work.
Create high-performing campaigns and content that balance brand storytelling with platform-native execution.
Pitch prospective and existing clients on campaign concepts, creative opportunities, and cultural trends.
Stay relentlessly tapped into internet culture, trends, creators, entertainment, music, sports, fashion, and emerging digital behaviours.
Identify new formats, technologies, and creative opportunities that keep our clients ahead of the curve.
Partner with leadership on agency growth initiatives, new business pitches, and evolving creative capabilities.

QUALIFICATIONS

10–15+ years of experience in creative advertising, brand marketing, or social-first agencies.
Strong portfolio showcasing breakthrough social campaigns and culturally relevant brand storytelling.
Proficiency with the Adobe Creative Cloud suite of tools alongside a foundational background in graphic design and art direction.
Understanding of the Content Creator culture within the UK and the integration of AI tools in the creative process.
Proven capability to translate brand objectives into reactive social content, demonstrating strong instincts for platform-native storytelling and content formats.
Deep immersion and understanding of UK culture, entertainment, and digital trends with an instinct for what drives online conversation.
Experience leading campaigns from concept through production and activation.
Exceptional creative instincts across copywriting, art direction, storytelling, and content strategy.
Proven ability to lead and inspire multidisciplinary creative teams.
Strong presentation and client-facing communication skills.
Deep understanding of what makes content resonate, spread, and perform across platforms.
Highly organized and capable of managing multiple projects, teams, and deadlines simultaneously.
A collaborative leader who elevates both the work and the people around them.

We look forward to hearing from you! 🎵💃