Senior Marketing Manager
At a glance
Senior General Marketing role at Mosaic. Durham · full-time · no salary stated · we estimate $112,960–$174,225 across the United States.
Mosaic has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Turn brand plans and product-launch priorities into demand campaigns for Performance Products and Biosciences
- Coordinate channel programs with internal teams and agencies, overseeing content, delivery and ongoing campaign improvements
- Improve customer and prospect data through enrichment, segmentation, governance and lead-management processes
- Build reporting that links campaign activity to engagement, pipeline and return, then use findings to improve targeting and spend
- Test useful AI applications across marketing strategy, content, insights and execution, scaling approaches that improve efficiency
What you bring
- A bachelor’s degree in marketing, business administration or a related discipline
- At least eight years in brand or growth marketing, including launches and integrated campaigns
- Experience with marketing data, customer segmentation, campaign measurement and performance reporting
- Ability to apply AI tools to marketing work and assess emerging capabilities for practical use
- Advanced English communication skills
Who this fits
This senior role suits a marketer who can lead campaign execution, use data to improve performance and align teams across marketing, sales and IT. Domestic travel is expected at roughly ten to twenty percent.
From the employer
The Mosaic Company (NYSE: MOS) is the world’s leading integrated producer of concentrated phosphate and potash—two of the three most important nutrients in agriculture. We employ more than 13,000 people in six countries to serve farmers all over the world. Our Headquarters is in Lithia, Florida with operations throughout North America (U.S./Canada) and South America.
At Mosaic We Help the World Grow the Food it Needs - Apply today and join our team!
Are you our next Senior Marketing Manager?
At Mosaic, you will play a pivotal role in driving growth across our Performance Products and Biosciences portfolios. As Senior Marketing Manager, you will translate brand strategies into integrated marketing programs that strengthen customer engagement, generate demand and support commercial growth across the U.S. and Canada.
This is a highly cross-functional role combining strategic marketing leadership with strong execution, analytical thinking and digital capabilities. You will shape growth and channel marketing initiatives, support product launches, oversee marketing programs and agency partners, and use customer data and performance insights to continually improve results.
We are looking for a marketing leader who is fluent in emerging AI tools and applications and who can identify practical opportunities to use AI to increase marketing effectiveness, improve efficiency and scale execution.
What you’ll do?
Develop and Execute Integrated Growth Marketing Programs
- Lead the planning and execution of demand generation and integrated marketing campaigns for Mosaic’s Performance Products and Biosciences brands.
- Partner with brand and product marketing teams to translate brand strategy, product-launch priorities and commercial objectives into targeted campaigns and activation plans.
- Build and execute coordinated channel marketing programs, working with internal teams and external agency partners across relevant channels.
- Oversee campaign planning, content development, execution and ongoing optimization to drive customer engagement and business outcomes.
Strengthen Marketing Data, Lead Management and Customer Engagement
- Own marketing data quality, governance and continuous improvement, in collaboration with CRM and cross-functional partners.
- Lead customer and prospect data enrichment, segmentation and mapping to enable more relevant, effective marketing programs.
- Oversee lead capture, campaign tracking and lead management processes including consistent use of tracking parameters and measurement standards.
Drive Measurement, Insights and Marketing Effectiveness
- Establish campaign performance dashboards and reporting that connect marketing activity to engagement, pipeline and return on investment.
- Use data and analytics to evaluate full-funnel performance, identify opportunities and recommend improvements in targeting, content, channels and investment.
- Partner with marketing and CRM teams to improve marketing technology processes, reporting and program effectiveness.
Collaborate, Lead and Innovate
- Build trusted partnerships with brand marketing, sales, IT and agency teams to align priorities, requirements and execution.
- Lead and coordinate marketing resources and external partners to deliver programs on time and against business objectives.
- Identify, test and scale practical applications of AI in marketing strategy, content development, insights and program execution.
What you’ll need:
- Bachelor’s degree in Marketing, Business Administration or a related field.
- Master’s degree in Marketing, Business Administration or a related field preferred.
- 8+ years of experience in brand or growth marketing, including product launches, integrated campaign development and execution.
- Experience managing teams and marketing programs across multiple brands or complex commercial portfolios preferred.
- Strong business insight, customer focus, strategic thinking and demonstrated ability to drive results through cross-functional collaboration.
- Demonstrated ability to lead cross-functional discussions, influence key stakeholders, and drive alignment and decisions across Sales, IT, and Marketing.
- Confident engaging with senior leadership, challenging perspectives constructively, and translating strategic priorities into actionable plans and measurable outcomes.
- Experience with marketing data management, customer segmentation, campaign measurement and performance reporting.
- Ability to use AI tools in marketing strategy and execution, and to evaluate and apply emerging capabilities to improve effectiveness, efficiency and scale.
- Strong communication, project management and stakeholder-management skills; ability to manage multiple priorities and agency relationships.
- Advanced English communication skills. Ability to travel domestically approximately 10–20%.
What's in it for you:
- A competitive base salary + bonus incentives
- 11 paid holidays each year
- A generous 401k with a company match and annual company contribution
- Paid sick leave
- Paid vacation time
- A robust benefits package which includes Medical, Dental, and Vision insurance, life & disability
- Tuition reimbursement
- Paid Paternity/Maternity Leave