Senior Director HS Patient Marketing US

Moonlaketx Open · verified Oct 4, 2026

US/FL Full-time Director General Marketing

At a glance

Leadership General Marketing role at Moonlaketx. US/FL · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityDirector

LocationUS/FL

EmploymentFull-time

PostedOct 1, 2026 · 3d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set U.S. patient strategy by defining segments, mapping the journey and choosing channels around the brand strategy
Turn patient and caregiver research into tailored messages and campaigns that support awareness, diagnosis, treatment start and adherence
Build patient education, onboarding and support concepts, including affordability, adherence and hub services
Prepare patient campaigns and support programs for launch, then track results and adjust channels using performance data
Lead the patient marketing team and agencies, coordinating compliant work with HCP marketing, market access, medical, legal and regulatory

What you bring

A bachelor's degree is required; an advanced degree such as an MBA, PhD, PharmD or MD is preferred
At least eight years in U.S. patient marketing, including three or more years in a leadership role
A strong grasp of the U.S. patient ecosystem and familiarity with MLR review and compliant HCP and payer messaging

Who this fits

This director-level role suits someone who has led patient marketing and can guide a team, agencies and launch work. Experience with a successful launch in immunology, specialty care or rare disease is preferred.

From the employer

The Senior Director HS Patient Marketing US, will lead and oversee the patient marketing team to drive impactful engagement across the patient journey. This individual will own the patient strategy — spanning segmentation, journey mapping, channel strategy, campaign development, and messaging — and translate patient insights into actionable initiatives at each stage of the journey. This role will also lead patient launch readiness efforts and continuously measure and optimize the impact and performance of patient initiatives to ensure sustained, meaningful engagement.

Major Accountabilities

Patient Insight Generation: Partner with insights team to identify patient/caregiver market research to understand behavioral drivers, unmet needs, and barriers at each stage of the patient journey
Patient Strategy & Segmentation: Define the U.S. patient marketing strategy, including patient segmentation, journey mapping, and channel strategy, in alignment with overall brand strategy
Journey-based Messaging: Translate patient insights into actionable messaging and initiatives tailored to each point of the patient journey
Campaign Execution: Lead the development and execution of an integrated patient campaign to drive awareness, diagnosis, treatment initiation, and adherence
Patient Education & Support Tools: Develop patient education materials, onboarding resources, and support program concepts (e.g., affordability, adherence, hub services) to support the full patient journey
DTC Media Strategy: Identify and build the targeted DTC media strategy and investment approach in partnership with media agency partner
Patient Support Program Management: Oversee ongoing patient support, affordability, and adherence programs, adjusting based on real-world patient needs and access challenges
Launch Readiness Planning: Serve as a core member of the launch team; build the patient-focused launch plan and ensure materials, campaigns, and support programs are ready ahead of approval
Cross-functional & Compliance Alignement: Partner with HCP Marketing, Market Access, Medical, Legal, and Regulatory to ensure patient messaging is consistent, accessible, and compliant with DTC/FDA guidelines
Agency & Team Management: Manage the patient team and oversee the patient and media agencies of record, ensuring creative, media, and campaign execution are launch-ready
Measurement Plan Design: Define KPIs and build the measurement framework to track patient campaign reach, engagement, and initiative performance from launch
Performance Management & Optimization: Partner with insights and analytics to continuously measure and optimize the impact of patient initiatives and channel mix using engagement and campaign performance data
Innovation & Personalization: Identify opportunities to enhance patient engagement through personalization, digital health integrations, and emerging channels
Team Leadership: Build, lead, and develop the HCP marketing team - coaching talent and reinforcing compliant execution standards
Budget & Governance: Manage HCP marketing budget and agency spend; establish a governance/risk framework to identify and mitigate launch execution risks

Job Requirements

Education:

Bachelor’s degree required
Advanced degree (MBA, PhD, PharmD, or MD) strongly preferred

Experience:

8+ years in U.S. patient marketing, minimum of 3 years in leadership position
Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred

Skills/knowledge/behavioural competencies:

Strong understanding of the U.S. patient ecosystem
Innovative thinker and demonstration of reaching patients
Familiarity with MLR review processes and compliant HCP and payer messaging
Strong leadership, collaboration, project management, and communication skills

An exciting job opportunity awaits you!
MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.

What we offer:
Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.
Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.