Sales Director, Toys
Moonbug Entertainment Open · verified Sep 30, 2026 At a glance
Leadership Sales Leadership role at Moonbug Entertainment. New York.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Own toy-category revenue, from setting targets through closing and growing customer partnerships
- Create the toy go-to-market story and show manufacturers how the company’s IP, audience, and platforms solve their needs
- Build a senior client account roster, using agency contacts as supporting relationships where relevant
- Find near- and longer-term growth paths, then turn them into a durable sales pipeline
- Guide executive discussions from first contact through deal design and ongoing partnership development
What you bring
- At least seven years in digital advertising, media sales, or strategic partnerships, including substantial toy-category ownership
- Established senior relationships at toy companies and a record of generating revenue through direct client work
- Experience developing vertical strategy and positioning media or content platforms for a defined industry
- Working knowledge of video publishers, YouTube ecosystems, branded content, retail media, and measurement
- Evidence of closing valuable partnerships spanning multiple platforms
Who this fits
You’ll suit a hands-on category owner who can set strategy while personally selling to senior toy-company decision-makers. The role calls for executive presence, comfort with complex organizations, and the ability to build processes when established playbooks are unavailable. It is a full-time, onsite position in the New York office.
From the employer
Thank you for considering the Sales Director, Toys role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.
This is a full time role in our New York office.
The Role
As the Sales Director, Toys within Brand Partnerships, you will own and grow Moonbug’s advertising revenue across the toy industry. You’ll leverage senior client-direct relationships to drive new business, expand existing partnerships, and close high-value, multi-platform deals.
You will lead the sales strategy for the category, shaping how we position Moonbug’s IP, platforms, and global audience to toy marketers while personally driving conversations from pitch through close. This role is great for a seller who thrives on owning a category, building pipeline, and delivering results.
Responsibilities:
- Deliver and exceed sales revenue targets within the Toy category, owning category performance end to end.
- Serve as the Toy Category Lead, responsible for shaping the go-to-market narrative and positioning Moonbug as a must-buy partner for toy manufacturers and brands.
- Build, manage, and grow a strategic account list focused primarily on senior client-direct relationships within the Toy industry, with agency relationships serving as secondary support where applicable.
- Leverage existing C-level and senior marketing relationships within toy companies to unlock new revenue opportunities and deepen strategic partnerships.
- Develop and execute a category-specific sales strategy that identifies short- and long-term growth opportunities and builds a sustainable pipeline.
- Craft compelling category narratives and strategic frameworks that translate Moonbug’s IP, audience scale, and platform capabilities into meaningful solutions for Toy partners.
- Lead high-level client conversations, from initial outreach through deal structuring and long-term partnership development.
- Collaborate cross-functionally with client success, media and ad ops, data, creative, social, marketing, and finance to ensure programs are positioned and executed for success.
- Act as the internal voice of the Toy category, educating cross-functional teams on industry trends, competitive dynamics, retail cycles, and partner priorities.
- Stay deeply informed on Toy industry trends, retail calendars, licensing cycles, and emerging opportunities.
- Other duties as assigned.
Requirements
- 7+ years in digital advertising, media sales, or strategic partnerships, with significant experience owning or leading the Toy category.
- Demonstrated senior-level relationships within Toy companies, with a proven track record of driving revenue through direct client engagement.
- Experience building category strategy, shaping go-to-market narratives, and positioning media or content platforms within a specific vertical.
- Deep understanding of the digital media landscape, including video publishers, YouTube ecosystems, branded content, retail media, and measurement.
- Ability to operate as both a strategic category leader and a hands-on seller.
- Strong executive presence with the ability to influence senior stakeholders and navigate complex organizations.
- Proven success structuring and closing high-value, multi-platform partnerships.
- Highly strategic, resourceful, and comfortable building where playbooks may not yet exist.
- Exceptional communication, leadership, and time management skills.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Wellness Resources
- and more!
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