Associate Marketing Manager, Fever Tree

Requisition ID: 40454

Cheers to creating an incredible tomorrow! 

 At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:   

In the role of Associate Marketing Manager on Fever-Tree, you’ll help us build a category-leading premium mixer brand and a strategic growth priority for Molson Coors. You’ll operate as a business owner, blending the art and science of marketing, with the backing of over 300 years of brewing heritage. This role is part of our Associate Marketing Manager Rotational Program, designed to build breadth of marketing experience in a holistic way and accelerate your career.

Based in Chicago, IL, you’ll be part of the Americas Marketing team, reporting to the Senior Marketing Manager, Fever-Tree, and partnering closely with Non-Alc stakeholders. You’ll also work with our Sales, Innovation, Field Marketing, Shopper Marketing, Enablement and Global teams.

You’ll be responsible for executing the key programs and marquee partnerships that bring Fever-Tree to more consumers, make more people want to engage with the brand, and accelerate its growth into the future. That means helping bring the Fever-Tree strategy to life, ensuring marketing programming and messaging stay tied to brand positioning from conception through execution, and staying responsive to competitor and market shifts.

What You’ll Be Brewing:

• Marketing Communications & Creativity
• Responsible for developing and executing national through-the-line marketing programs and advertising campaigns
• Manage the creative development process with internal stakeholders and external agencies
• Support day-to-day social and influencer programming, from content planning through performance reads, to build Fever-Tree’s cultural relevance
• Help manage external partnerships and marquee sponsorships, working with agency and property partners to activate Fever-Tree at iconic, culturally significant events that put the brand in front of new consumers and elevate it in the on-premise and on social
• Collaborate with marketing cross-functionals - including Media, Shopper, Partners, Precision Marketing & Data – to craft effective campaigns and analyze performance
• Liaise with Field Marketing and key regional sales stakeholders to drive retail performance and sampling efforts in key markets
• Brand Strategy & Consumer Understanding
• Assist in the development of brand strategy and marketing plans, including inputs for annual planning process
• Collaborate with Insights team to analyze brand, creative and consumer performance and discover opportunities
• Work with Innovation and R&D to develop LTO offerings, including packaging, when applicable
• Business Management & Commercial Fluency
• Responsible for using various internal and external business and retail analytics tools to analyze business performance and develop impactful insights, including monthly business performance reports
• Manage brand budget, including PO and invoice processing as well as tracking and forecasting
• Work with Finance to maintain accuracy of budget and expenditures to meet financial expectations
• Collaborate with Sales Operations to create product sell stories, retail tools and distributor engagement tactics 
• Partner with Supply and Demand Planning teams to manage inventories and volume forecast for the business

Key Ingredients: 

• Passion for the beer and beverage industry!
• 3 plus years of Brand Marketing experience, CPG or Alc Bev preferred
• An effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities and empathy to successfully collaborate with others
• A strong strategic thinker who understands both the big picture and how to execute effectively
• A natural communicator who clearly and persuasively connects with any audience
• An intellectually curious and creative thinker who has a passion for brand building
• Demonstrated experience in relevant field, including marketing, advertising, business management, etc.
• Experience in consumer-packaged goods, beverage, or alcohol is preferred
• And most importantly, someone you’d want to have a drink with

 

Beverage Bonuses:  

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
• 4 days in office, Monday through Thursday with Friday work from home
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages! 
• Work within a fast-paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  
• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $94,000.00 - $123,400.00 (posting salary range) + 10% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.