Downstream Product Marketing Manager

About Company

Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company’s portfolio includes specialty surgical tables for procedure-specific approaches that improve patient outcomes in spine and orthopedic surgeries along with disposable and reusable surgical patient care products.

Job Summary

The Downstream Product Marketing Manager will be responsible for creating and implementing clear, focused marketing campaigns and programs to grow the market for a Mizuho OSI product portfolio. The primary responsibility will be downstream product marketing activities including sales enablement and customer engagement. The key objectives for this role are improving brand awareness, increasing product adoption, and driving growth. In addition, the downstream product marketing manager will work closely with Marketing, Sales, Clinical, Regulatory, and other internal stakeholders to gain consensus, create multi-channel marketing plans, and implement tactics. This role has both strategic and tactical responsibility, both developing and executing marketing plans and measuring and analyzing to determine the effectiveness of marketing tactics.

Responsibilities:

• Create and execute marketing plans, campaigns, and activities for the product portfolio and its respective market segments(s) to grow market share. Present and communicate marketing plan to the Executive team, and once approved, throughout the organization as appropriate. Ensure that the marketing plan is aligned with the company goals and strategy.

• Develop and maintain a deep understanding of the surgical patient positioning market for orthopedic/spine surgery, including trends, customer needs, and the competitive landscape to craft and refine go-to-market (GTM) approaches.

• Actively track market data, analyze and adjust marketing strategies/tactics to successfully address evolving market needs. Translate the voice of our customer (VOC) into compelling messaging and marketing campaigns.

• Coordinate product launch plans, ensuring seamless execution with Sales, R&D, Clinical, Marketing, and Operations teams.

• Manage program budgets.

• Develop content to communicate the value proposition, supporting points, and reasons to believe for target customers.

• Represent the organization at industry meetings and events, sales training, and customer visits.

• Drive brand awareness on an ongoing basis.

• Identify and develop relationships with Key Opinion Leaders for speaking engagements at conferences, product testimonial videos, or educational tools. 

• Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop, execute programs, and drive the product development processes.

• Lead the development of support material, advertising, and collateral tools in collaboration with the marketing team and outside agencies. Ensure projects are delivered on time and within budget.

• Ensure all Marketing Materials meet company-approved branding standards and trademark guidelines.

• Develop business plans and product positioning in the assigned marketplace.

• Adhere to hospital protocols and vendor credentialing requirements.

• Travel within the U.S. and internationally as needed.

• Complete and submit accurate expense reports according to the Expense Policy.

• Adhere to product FDA online marketing guidelines in all material created and posted. In addition, adhere to applicable GMP and ISO 13485 processes and procedures.

• To understand Mizuho OSI’s business objectives and the relationship between the Department and those objectives; to support and follow the Corporate Vision, Mission & Values Statements, to maintain the services and quality levels set by Mizuho OSI, and to continually enable Mizuho OSI to be a great place to work.

• To Understand, follow and support Mizuho OSI’s internal Quality System policies, procedures and work instructions including but not limited to applicable external regulations (21 Code of Federal Regulations Part 820 Quality System Regulations and applicable International Standards).

• Help create an ongoing effort to improve the Company and the Department through personal action and by contributing ideas to support the Department and Company’s continuous improvement efforts.

• Perform other duties and responsibilities as assigned.

Qualifications & Requirements:

• A minimum of 5 years of experience in Medical Device Marketing.

• Bachelor's Degree in Marketing, Business, or related field required

• Must have experience working in the Orthopedic, Spine, and/or Pressure Management space and experience in B2B marketing to clinicians (surgeons, physician assistants, nurses and others), OR managers, supply chain, risk managers, and c-suite for hospitals and ASCs

• Experience in a hospital environment is required.

• Experience translating customer insights into actionable plans & tools, with a disciplined approach to messaging, content, and campaign development.

• Expertise in creating relevant marketing content in highly regulated healthcare industry.

• Excellent marketing plan development and implementation skills and experience, including product positioning and target segmentation.

• Digital marketing experience and familiarity with systems such as marketing automation (e.g., Pardot), SalesForce.com, social media, and sales enablement (e.g., Seismic).

• Excellent project management skills.

• Effective communication and interpersonal skills within the department and across functional areas of the organization.

• Excellent Computer Skills, including Microsoft products of Word, Excel, PowerPoint, and Teams.

• Ability to clearly express oneself verbally in English (additional languages also preferred) effectively with Team Members and other business contacts courteously and professionally.

• Ability to express oneself clearly and effectively in English through written means, to properly use grammar, punctuation, vocabulary, and correct spelling.

• Ability to work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop and execute programs.

• Excellent facilitation skills, including the ability to create presentations and facilitate effective group presentations. Must effectively present materials internally, externally, and at senior levels, including Executives.

• Ability to effectively make formal and informal product presentations to individuals and large groups, including physicians, RNs, and other OR staff.

• Ability to identify and understand issues, problems, and opportunities, using effective approaches to choose a course of action or develop solutions.

• Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.

• Ability to represent the Company professionally, creating positive interactions that lead to additional sales and the success of the Company.

• Ability to maintain confidentiality of highly sensitive information.

• Ability to function in an operating room environment and attend surgical procedures.

• Ability to travel overnight (30%) with some weekend travel within the United States and internationally.

Pay Scale: $126,000- $155,000 DOE + potential annual bonus + comprehensive benefits package