Media Buyer

Mindvalley careers.mindvalley.com Open · verified Aug 21, 2026

Hybrid Malaysia Full-time Mid-level Paid Media

Mid-level Paid Media role at Mindvalley. Malaysia · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Launch, manage, and grow paid social campaigns on Meta, Google, and TikTok for customer acquisition
Run structured tests across hooks, copy, creative, audiences, bidding, and campaign setup
Track CTR, CPM, CVR, CPA, and ROAS to guide optimization and scaling
Turn funnel goals into creative briefs, ad concepts, and feedback for creative teams
Maintain tracking, dashboards, attribution, and weekly performance recommendations

What you bring

At least four years managing paid social on Meta, YouTube, and TikTok with measurable results
Strong command of platform-specific campaign structures, best practices, and creative formats
Analytical ability plus experience using data and AI tools to improve campaigns
A consistent testing mindset across ads, audiences, and bidding approaches
Experience working with creative and marketing teams on effective ads and funnels

Who this fits

You’ll suit a hands-on paid media role focused on acquisition, experimentation, analytics, and close work with creative and funnel teams. The position is hybrid in Malaysia. Advanced tracking with Conversions API and GA4, plus examples of AI-led campaign improvements, are useful but not required.

From the employer

About the Role:

As a Media Buyer at Mindvalley, you’ll drive the planning, execution, and optimization of digital advertising campaigns that fuel our global growth. You’ll own campaign performance, leverage AI-driven solutions, and collaborate closely with creative and funnel teams to deliver high-impact results across multiple platforms.

What you’ll do:

Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels
Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures
Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions
Collaborate with creative, funnel, and product teams to align messaging and creative direction
Translate funnel objectives into actionable creative briefs and performance-driven ad concepts
Ensure accurate tracking and attribution across pixels, Conversions API, and GA4
Maintain campaign dashboards and deliver weekly performance insights and recommendations
Act as a feedback engine for creative teams, identifying winning angles and escalating learnings
Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley’s strategy cutting-edge

What success looks like

Campaigns are launched and optimized with clear, measurable improvements in ROAS and lead acquisition
Structured testing delivers actionable insights, with at least two new winning creative angles identified
Accurate tracking and attribution are in place, with reliable reporting on all key metrics
Creative and funnel teams receive regular, data-driven feedback that improves ad performance
Mindvalley’s ad strategy is benchmarked and iterated to match or exceed industry leaders

What we’re looking for

4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results
Deep understanding of platform-specific best practices, campaign structures, and creative formats
Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization
Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies
Experience collaborating with creative and marketing teams to develop high-performing ads and funnels
Nice-to-have: Experience with advanced tracking setups (Conversions API, GA4), and a portfolio of AI-driven campaign improvements

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.