Product Marketing Lead

Mindly mindlyspace.com Open · verified Sep 10, 2026

Remote Ukraine Full-time Senior Product Marketing

Senior Product Marketing role at Mindly. Remote, Ukraine · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the full growth funnel, from acquisition channels and landing pages through app onboarding
Set experimentation priorities and standards across A/B tests, messaging, UX, and funnel changes
Build and launch pages, funnels, and experiments directly with the team
Guide research and go-to-market plans for current and new markets
Create scalable processes while mentoring or managing future growth and marketing hires

What you bring

Senior ownership of growth, product marketing, or a closely related function, preferably in a B2C app
Strong practice forming and testing growth ideas through experiments, research, and user interviews
Advanced analytics skills with Mixpanel, Tableau, or comparable tools, including dashboard ownership
Experience coordinating work across Product, UA, and Marketing
Ability to create processes, systems, and team structures in an ambiguous, fast-moving setting

Who this fits

You’ll suit a hands-on senior marketer who can shape funnel strategy, analyze performance, and work across teams. The role favors someone who understands user behavior and customer psychology and can turn that into channel and funnel decisions. It is remote, with a preference for candidates in the CET or EET time zones, and may include mentoring or people management as the team grows

From the employer

About Mindly

Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article.

Why is this interesting?

Join a fast-growing, #1 product in its niche
Influence strategic product decisions — we actively listen to our team, so your input will directly impact functionality, user experience, and the product’s future
High level of autonomy - we put a lot of trust in our team

Your responsibilities:

Own the growth funnel strategy end-to-end — from acquisition channel mix through landing pages/funnels to app onboarding — setting the roadmap and prioritization, not just executing it.
Define and drive the experimentation roadmap (A/B tests, messaging, UX, funnel iterations), setting testing priorities and standards for the wider team rather than running tests in isolation.
Stay hands-on — personally build and ship landing pages, funnels, and experiments alongside the team, rather than only directing work from a distance.
Lead market research and GTM strategy for new and existing markets, making the call on where and how to scale.
Mentor and potentially manage growth/marketing hires as the function scales; establish processes others can follow.

Your skills:

Proven experience leading or senior-level ownership of Growth, Product Marketing, or a similar growth function (B2C app experience strongly preferred).
Extensive experience generating, prioritizing, and validating growth hypotheses through A/B testing, user research, interviews, and other experimentation methods.
Advanced analytical skills with tools like Mixpanel, Tableau, or similar; comfortable owning dashboards and being the source of truth on funnel performance.
Demonstrated ability to lead cross-functional collaboration across Product, UA, Marketing.
Comfortable owning ambiguity — building processes, systems, and team structure from scratch in a fast-paced environment.
Deep understanding of user behavior and customer psychology, translated into channel and funnel strategy decisions.

How we get things done?

Remote-first, ideally, you should be in the CET or EET time zone.

How do we unwind?

We offer our team 20 working days of paid vacation. We’re also very flexible with days off :)

What do we offer?

A fast-growing product company where you are a key part of our success
Competitive salary
Therapy on Mindly
A strong team of A-players

Candidate journey:

Intro chat with our Recruiter
Interview with CMO
Work Sample
Final interview
Offer 🎉

Our values:

Honesty and transparency: always tell the truth, no matter what it is
Empathy and understanding: treat others the way you want to be treated

If you want to be part of a team that’s building a meaningful product that changes the lives of a billion people, then you absolutely should join us