AI Content Creator (Performance Marketing)

Mindly mindlyspace.com Open · verified Aug 21, 2026

Remote Warsaw Full-time Mid-level Performance Marketing

Mid-level Performance Marketing role at Mindly. Remote, Poland · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build short and long AI-made video and image ads for Meta, TikTok, YouTube, and other paid social platforms
Turn audience insights into creative ideas, briefs, and testing plans with the Growth and Performance teams
Read ad results and refine hooks, stories, editing approaches, and concepts accordingly
Study competitor ads, emerging formats, trends, and platform practices to keep creative work native
Use current AI image and video tools daily to produce ad variations and reduce creative fatigue

What you bring

Experience producing AI content for paid campaigns on TikTok, Instagram, YouTube, or similar channels
You can tell conversion-focused stories that work within short attention spans
You understand viral patterns, internet culture, native advertising, and early trend detection
You are confident using AI tools to generate both images and video

Who this fits

You’ll suit this role if you enjoy owning creative work, testing ideas quickly, and working closely with performance marketers. You’ll need to work effectively in a remote-first setup, with a preference for the CET or EET time zones. The role offers substantial autonomy and creative freedom.

From the employer

About Mindly

Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article.

We're looking for an AI Content Creator who understands internet culture, AI trends, storytelling, and how to create ad creatives that stop the scroll, hold attention, and convert — across paid social.

Why is this interesting?

Join a fast-growing, #1 product in its niche
High level of ownership and creative freedom
Fast experimentation environment — ideas move quickly from concept to launch
High level of autonomy - we put a lot of trust in our team

Your responsibilities:

You will play a key role in shaping how Mindly acquires users through performance creative across paid social channels. This is more than just design execution — it's about understanding users, translating insights into scroll-stopping ad concepts, and close collaboration with the Performance team.

Create short-form and long-form AI-generated performance creatives (video and static) for Meta, TikTok, YouTube and other paid social channels, on the topic of mental health and wellbeing
Generate content hypotheses and rapidly test ideas
Analyze creative performance and iterate based on data, not guesses
Research competitor ads, trending ad formats, native/UGC-style creatives, and platform-specific best practices for paid social
Collaborate closely with the Growth/Performance Marketing team on briefs, test plans, and iteration cycles
Experiment constantly with hooks, storytelling formats, editing styles, and ad concepts to fight creative fatigue
Stay up to date with the latest AI image and video generation tools, and use them daily to produce ad variations at scale

Your skills:

Experience creating AI-generated content specifically for performance/paid campaigns on TikTok, Instagram, YouTube (portfolio with actual ad creatives, not just organic content, is a big plus)
Creative storytelling adapted for short attention spans and conversion-focused hooks
Strong understanding of viral mechanics, internet culture, and what makes an ad feel native rather than "an ad"
Ability to identify trends early and adapt them creatively
Confident use of AI tools for content creation (image and video)
Confident use of AI tools for image and video generation
Comfort reading basic ad performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate) and working off data from ad platforms will be a huge plus

How we get things done?

Remote-first, but ideally, you should be in the CET or EET time zone

How do we unwind?

We offer our team 20 days of paid vacation (we’re flexible with days off :))

What do we offer?

A fast-growing product company where you are a key part of our success
Competitive salary
Therapy on Mindly
A strong team of A-players

Candidate journey:

Screening interview with Recruiter
Interview with CMO
Test task
Final Interview with co-founders
Offer 🎉

Our values:

Honesty and transparency: always tell the truth, no matter what it is
Empathy and understanding: treat others the way you want to be treated