Consumer Growth Manager

Metrobank metrobank.com.ph Open · verified Sep 18, 2026

Makati Manager Growth Marketing

Mid-level Growth Marketing role at Metrobank. Makati.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the consumer growth strategy, partnership roadmap, goals, and acquisition targets
You'll plan and run acquisition campaigns across annual, quarterly, and ad hoc programs
You'll source, negotiate with, and onboard partners, securing commercial agreements
You'll coordinate approvals, creative development, and operating processes with internal teams
You'll track partner results, report performance, and improve channel quality and efficiency

What you bring

At least five to ten years shaping and managing marketing or sales programs in banking, cards, financial services, or FMCG
Understanding of retail banking and credit cards, including how operations and financial measures connect to company results
Strong program, analytical, and process management capability
Confident verbal communication and commercial negotiation skills
Working knowledge of Microsoft Word, Excel, and PowerPoint

Who this fits

You’ll suit a junior officer role supporting Metrobank’s Consumer Business Sector across credit cards, personal loans, and retail digital channels. The role is based at the Metrobank Card Center on Ayala Avenue in Makati City and fits someone comfortable managing partner-led acquisition programs with cross-functional teams.

From the employer

Consumer Growth Manager

JOB SUMMARY :

The jobholder is a primary driver of strategies to grow and develop new business opportunities within the bank in line with growing its chosen customer base through ecosystem partnerships that can drive customer acquisition.

Through a strong understanding of the target market, the jobholder is expected to represent the bank, collaborate and negotiate with external partners to deliver a strong value proposition to an identified customer base that will entice new-to-bank sign-up/onboarding and lift likelihood of approvability for lending-products, while ensuring business viability for Metrobank.

This role is expected to work with cross functional teams to secure program approvals, develop campaigns and creative materials, establish operationalization processes, monitor partnerships performance and ensure achievement of targets.

The key responsibilities of the role include:

Strategy Development & Execution of Acquisition campaigns

Have strong understanding of target market needs, motivations, behaviors, etc. to identify and maximize opportunities for acquisition
Lead in establishing the consumer growth strategy through partnerships

Partnerships roadmap and prioritization
Partnership goals, target setting

Ensure execution excellence in program management of initiatives led by the team

Campaign planning (annual, quarterly, ad hoc)
Tracking, monitoring, and reporting acquisition performance.
Improve processes, as necessary.

Consolidated performance reporting and review across partnerships handled by the team. (Monthly, Quarterly, Annual)

Partner Onboarding & Management

Responsible for proposing and prioritizing partners to be engaged and onboarded
Responsible for dealing, negotiating, and locking in commercial deals with partners with the goal of consumer acquisition

Partner Channel & Performance Management
- Work with the partner to develop and implement acquisition strategies
- Regular reporting on targets and performance metrics to assist the daily/weekly/monthly tracking of performance
- Develop programs, processes, campaigns, etc. to ensure that acquisitions via the channel/partner is not a revolving door or have poor quality of accounts.
- Develop programs, processes, campaigns, etc. to ensure that the channel/partner is optimized

QUALIFICATIONS :

Has at 5-10 years extensive experience in conceptualizing, developing and managing marketing strategies and/or sales programs from banking, credit card/ financial institutions, or FMCG companies.
Ability to understand of the different areas of retail bank and the credit card business and the capacity to relate unit’s operations and financial metrics to the overall business of the company
Excellent program management skills.
Excellent analytical and process management skills.
Excellent verbal communication skills; Ability & confidence to negotiate
Has strong working knowledge of MS Word, Excel, and PowerPoint.
Proven experience in translating business strategies to excellent program execution

OTHER DETAILS :

Unit: Consumer Business Sector/ Credit Cards, Personal Loans, and Retail Digital Channels / Credit Card Product & Segment Strategy

Rank: Junior Officer

Office Location: Metrobank Card Center, Ayala Avenue, Makati City