Associate Manager Marketing
Mid-level General Marketing role at Merck KGaA. Mumbai.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape brand strategies from market insights and put them into action
- You'll oversee the assigned portfolio and identify opportunities to increase revenue
- You'll run business-unit programs, digital marketing, research, and related team activities
- You'll manage the annual brand budget, profit-and-loss forecasts, and spending
- You'll turn research, forecasts, competitor reviews, campaign outcomes, and trends into sales guidance
What you bring
- Bring a science degree, preferably in microbiology, biology, biotechnology, or pharmacy
- Bring an MBA in marketing from a renowned institute
- Have at least two years of relevant marketing-management experience
- Use Excel and PowerPoint proficiently
- Digital marketing experience is an added advantage
Who this fits
This role suits an analytical, strategic, creative marketer who can collaborate, communicate persuasively, negotiate, present, and lead projects. You'll work with sales, IB, medical, SNO, controlling, Comex, SRO, and communications teams, as well as key opinion leaders, IVF centres, and medical associations. The position is based in Mumbai, India and reports to the Head of Marketing for the Fertility business unit.
From the employer
Work Your Magic with us!
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That`s why we are always looking for curious minds that see themselves imagining the unimageable with us.
Position Title
Associate manager marketing
Grade
Expert 2
Reports to
Head of Marketing – Fertility BU
Purpose of Position
Uncover insights and strategies to develop and implement marketing and branding strategies. Oversee and grow the assigned brand portfolio, consistently identifying revenue opportunities. Collaborate with team to also drive & manage BU initiatives & activities/ digital marketing/ market research etc. Develop and manage annual brand budget, profit/loss projections, expenditure spending, and other financial considerations. Provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for sales team
Internal Customers
Sales Team, IB team, Enabler functions – Medical, SNO, Controlling, Comex, SRO, Communication
External Customers
Key Opinion Leaders, IVF Centres (standalone, Corporate chain & payor market), Medical Associations
Minimum Requirements
Graduate in science (Preferably biological sciences like Microbiology/ Biology/ Biotechnology/Pharmacy), MBA in Marketing from renowned institute, Relevant Marketing management experience for minimum 2 years, experience in digital marketing (added advantage)
Professional Skills
Analytical skills, Resource Planning & Monitoring, Strategic Thinking, Project Management, Collaboration & team work, proficiency in excel & powerpoint, Digital marketing
Behavioural Skills
Innovative & creative Mindset, Leadership skills, Impactful Communication skills, Interpersonal & collaboration Skills, Influencing Skills, Negotiation skills, Presentation skills, solution oriented
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of our diverse team!
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