Senior Brand Manager - Fragrance

MECCA mecca.com.au Open · verified Sep 19, 2026

Richmond Full-time Senior Brand Marketing

Senior Brand Marketing role at MECCA. Richmond · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create yearly brand and category plans that support growth, innovation, and stronger commercial results
You'll run launches and go-to-market programs with Marketing, Digital, Education, Retail, and Planning
You'll track brand performance through financial reviews, forecasting, P&L ownership, and growth analysis
You'll shape the commercial direction of Diptyque Boutiques across Australia and New Zealand
You'll coach colleagues and help create a collaborative, high-performing team culture

What you bring

You'll bring substantial brand, category, or commercial portfolio experience, preferably in beauty, retail, FMCG, or luxury
You'll manage budgets, forecasts, financial results, and strategic planning with strong commercial judgment
You'll build trusted connections with internal teams and international brand partners through negotiation and stakeholder leadership
You'll turn analysis into commercial action using strong problem-solving skills
You'll have experience mentoring people and developing high-performing teams

Who this fits

You'll suit a commercially focused brand leader who enjoys a fast-moving retail setting, cross-functional work, and international brand relationships. The role fits someone comfortable balancing strategic planning, financial ownership, launches, and team development. This is a full-time position based in Richmond, Australia.

From the employer

At MECCA, our Brands & Buying team are at the heart of bringing the world's most loved beauty brands to life. We're looking for a commercially minded and strategic Senior Brand Manager to lead the growth of a key portfolio of brands, including our flagship fragrance partner, Diptyque.

This role is instrumental in shaping brand strategy, driving commercial performance and delivering exceptional customer experiences across Australia and New Zealand.

Working across every area of the business, you'll build strong global brand partnerships, lead go-to-market strategies and identify opportunities that continue to strengthen MECCA's market-leading brand portfolio.

The Role You Could Play:

Reporting to the Head of Category - Fragrance, you will lead the commercial success of a portfolio of strategic brands by:

Developing and delivering annual brand and category strategies that drive growth, innovation and commercial performance.
Leading brand partnerships, product launches and cross-functional go-to-market initiatives across Marketing, Digital, Education, Retail and Planning.
Owning brand performance through financial analysis, forecasting, P&L management and identification of growth opportunities.
Setting the commercial strategy for Diptyque Boutiques across ANZ, ensuring strong operational execution and alignment with broader business objectives.
Coaching and developing team members while fostering a collaborative, high-performing culture.

What You Will Bring:

You are a commercially savvy brand leader who thrives in a fast-paced retail environment. Ideally, you will bring:

Significant experience in brand management, category management or commercial portfolio management, ideally within beauty, retail, FMCG or luxury.
Strong commercial acumen with experience managing budgets, forecasts, financial performance and strategic planning.
Outstanding stakeholder management and negotiation skills, with the ability to build trusted relationships with both internal teams and international brand partners.
Highly developed analytical and problem-solving skills, with the ability to translate insights into commercial outcomes.
A collaborative leadership style with experience mentoring and developing high-performing teams.

Your Life At MECCA

Whilst we are focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

Professional development programs and first-class digitised learning offering
Health and well-being initiatives
Reward and recognition programs
Access to bonus and incentive programs
Access to quarterly product allowance
Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy

There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities, visit www.mecca.com.au/careers.