Creative Lead - Brand

MECCA Open · verified Sep 11, 2026

Richmond Full-time Senior Creative

Senior Creative role at MECCA. Richmond · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll originate brand ideas and set creative direction for campaigns, experiences and identity
You'll build brand worlds, visual languages and creative systems that make MECCA recognisable
You'll turn strategy, cultural insight and business opportunities into compelling concepts
You'll guide Design, Art Direction, Content and Experience from first thought to final execution
You'll collaborate across VM, Digital, Retail and Marketing, giving feedback to senior stakeholders

What you bring

You bring senior-level brand and design experience with strong concept and ideation skills
You show brand thinking, visual craft, campaign ideas and creative concepts in your portfolio
You understand identity, design systems, typography, image-making and art direction
You can turn strategy and cultural insight into simple ideas with commercial and customer relevance

Who this fits

You’ll suit this role if you are a senior creative from an agency, studio or ambitious brand, with strong visual judgement and brand expertise. You’ll need to work collaboratively, handle ambiguity, influence others and balance bold creative thinking with business and customer needs. The role is based in Richmond, Australia and works closely with Creative Direction and specialist teams.

From the employer

We’re looking for an exceptional Creative Lead - Brand to join our Creative Direction team and help define how MECCA looks, feels and shows up in the world.

This is a senior creative role for someone who lives at the intersection of brand, design and big ideas. You’ll help shape and evolve the MECCA brand across everything from major campaigns and experiences to brand identity, creative systems and new expressions of MECCA.

Working closely with our Head of Creative Direction and alongside our Creative Leads, you’ll turn strategy and cultural insight into distinctive creative ideas, building brand worlds that are unmistakably MECCA.

The Role You Could Play:

As our Creative Lead - Brand, you’ll be hands-on in the thinking: originating ideas, establishing creative direction and giving our specialist teams a strong creative vision to bring to life.

Help define and evolve MECCA’s creative and visual expression across brand identity, campaigns, experiences and emerging brand moments.

Develop distinctive brand worlds, creative systems and visual languages that strengthen how MECCA is recognised and remembered.

Partner with Creative Leads and Creative Strategy to turn strategy, cultural insight and business opportunities into compelling creative concepts.

Set clear creative direction across Design, Art Direction, Content and Experience, taking ideas from an initial thought through to a fully realised creative world.

Collaborate across Design, Art Direction, Content, VM, Digital, Retail and Marketing, providing creative feedback and championing ambitious thinking with senior stakeholders.

What You Will Bring:

You’re a senior creative with exceptional visual judgement, a deep understanding of brands and the ability to move seamlessly between the big idea and the smallest brand detail.

A strong foundation in brand and design, with experience extending into concept development, creative ideation and/or design direction.

A portfolio showcasing exceptional brand thinking and visual craft, alongside campaign-level ideas and creative concepts.

Experience creating or evolving brand identities, visual worlds and creative systems across multiple channels and expressions.

Deep knowledge of brand identity, design systems, typography, image-making and art direction, with the ability to translate strategy and cultural insight into simple, distinctive ideas.

A collaborative, curious and influential approach - comfortable navigating ambiguity, bringing others along with a creative vision and balancing creative ambition with commercial and customer relevance.

You might currently be a Design Director, Associate Creative Director, Creative Director, Senior Designer or Senior Art Director within a leading agency, studio or ambitious brand. More important than the title is your ability to create ideas people remember, recognise and want to engage with.

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

Professional development programs and first-class digitised learning offering

Health and well-being initiatives

Reward and recognition programs

Access to bonus and incentive programs

Access to quarterly product allowance

Generous discount to spoil yourself and your immediate family, as well as a generous product allowance, subject to company policy

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities, visit the MECCA Careers page.