Shopper Marketing Manager Romania
Mdlz Open · verified Sep 21, 2026 At a glance
Mid-level General Marketing role at Mdlz. Bucharest · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Romania’s shopper marketing direction around sales priorities, brand goals, and retailer capabilities
- Run customer activations, loyalty programs, retailer media, personalized offers, and major occasion initiatives
- Create tailored customer programs with commercial, marketing, and sales partners
- Use retailer platforms to increase category visits and improve brand and product mix
- Measure activation results, manage budgets, and adjust customer and brand investment using analytics
What you bring
- At least three years in FMCG, combining marketing and commercial experience across areas such as Sales, RGM, or CP&A
- A university qualification in a relevant subject
- Strong analysis, commercial judgment, project delivery, and stakeholder influence without formal authority
- Fluency in both Romanian and English
Who this fits
You’ll suit a manager-level marketer who can connect shopper data with customer programs and coordinate stakeholders across hierarchy levels. The role is based in Bucharest, Romania, and relocation support is unavailable.
From the employer
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Create value for brands, retailers and consumers by connecting with shoppers along their entire path to purchase through insight-led, omni-channel activations.
Translate shopper insights into customer tailored in-store & digital experiences to excite and engage shoppers, drive incremental category growth & brand conversion, and elevate retailer relationships.
How you will contribute
- Lead the Shopper Marketing strategy for the market, aligned with sales priorities, brand objectives, and retailers’ capabilities
- Own the two core Shopper Marketing pillars: (1) Customer-dedicated activations (incl. loyalty programs, retailer media, personalized offers); (2) Biggest Occasions & Big Bets implementations for top customers
- Lead the development, customization and implementation of top customers differentiation activities in collaboration with CP, Marketing and Sales teams. Drive in-store / category traffic for top customers by offering custom-made high-ROI offers for our brands
- Leverage retailer tools and platforms to drive category traffic and positive brand/product mix
- Collaborate with retailers to strengthen partner-of-choice positioning and drive shared category growth. Build differentiated cohesive selling stories.
- Champion a data-driven approach: set smart objectives, track activation performance, and conduct post-program recaps; apply learnings from post-analytics to continuously optimize resource deployment and tactical direction by customer and brand
- Lead, optimize, and control activation costs; ensure transparent budget tracking
- Effectively synchronize all involved parties (CP, Sales, Marketing, RGM, Customer)
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Min 3+ years of professional FMCG experience with a strong background in both marketing and commercial (Marketing/I&A/Sales/CP&A/RGM).
- University degree in a related field
- Strong stakeholder management, across all hierarchy levels
- Influencing w/o formal power is a must
- Very strong analytical skills, commercial acumen and good understanding of data, analytics, systems and apps
- Passion, creativity, growth mindset and learning agility are very critical in this continuously evolving area of expertise
- Very strong project management skills
- Proficient in Romanian and English
Relocation Support Available?
No Relocation support availableBusiness Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
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