Marketing Lead Bulgaria
Mdlz Open · verified Sep 24, 2026 At a glance
Senior General Marketing role at Mdlz. 3 Locations · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape portfolio direction with regional and cross-functional partners around brand vision and sustainable growth
- Build yearly plans by defining targets, assigning resources, and supporting commercial priorities
- Recommend integrated commercial activity and deliver marketing plans against revenue and profit forecasts
- Turn consumer understanding and positioning into integrated communications and 360-degree campaigns
- Contribute to profit-and-loss work, product launches, and future platform opportunities
What you bring
- Hands-on understanding of consumer behavior, ideally from consumer goods and matrix organizations
- Experience creating connected consumer experiences and handling objectives beyond a brand and its budget
- Commercial judgment paired with strategic thinking, analytical ability, and creativity
- Ability to lead and influence teams while communicating clearly in writing, verbally, and through executive presentations
Who this fits
This role suits a senior marketer who can connect consumer insight, brand positioning, commercial planning, and portfolio decisions. You must relocate to Sofia, Bulgaria, and relocation assistance is unavailable. Experience working across markets with varied economic conditions is an advantage.
From the employer
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Consumer behavior, preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativity—a balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Markets with diverse economic environments a distinct advantage
Please note that the position requires relocation to Sofia, Bulgaria.


Relocation Support Available?
No Relocation support availableBusiness Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
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