Category Marketing Manager, Multi-Family
Mid-level General Marketing role at MaxTech. Hamel · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the multi-family marketing strategy and turn customer, market, and competitor insights into growth plans
- Position products with product management and the applicator network
- Guide launches, new audiences, and market expansion for existing and new offerings
- Create technical collateral and other creative materials that support sales and product adoption
- Align marketing with corporate goals while communicating business-unit priorities across departments
What you bring
- A bachelor’s degree in marketing, business, or a related field; an advanced degree is preferred
- At least seven years in successful product marketing or product management, ideally in construction or building materials
- Strong project management, analytical, communication, and presentation skills
- A customer-focused, strategic approach with interest in product innovation and measurable outcomes
- A collaborative working style suited to a fast-moving environment
Who this fits
This role suits a strategic product marketer who can combine customer research, technical understanding, and cross-functional influence. You’ll work from Hamel, United States, and the listing does not state remote, travel, visa, or people-management requirements.
From the employer
Category Marketing Manager – Multi-Family Business Unit
Multi-Family Business – Established in 1972, Maxxon is the industry leader for gypsum underlayment, pioneering Gyp-Crete® and establishing ourselves as the premier experts in sound control with our innovative Acousti-Mat products. Our Multi-Family business features an extensive network of Gypsum Applicators throughout North America. While gypsum underlayment and sound control make up the lion’s share of the business unit reach, Multi-Family’s scope can include Insulation/Fireproofing/Concrete Balcony Waterproofing.
Maxxon is seeking a dynamic and experienced Category Marketing Manager to lead our Multi-Family Business Unit downstream product marketing initiatives and support sales enablement efforts. This role focuses on developing deep customer and competitive insights, leveraging technical product knowledge to coordinate the delivery of product collateral, and shaping go-to-market strategies for new and existing products. The ideal candidate will integrate deep marketing expertise with customer insights and strategic acumen to craft comprehensive product marketing plans. These plans are designed to foster market adoption and drive the success of our product portfolio, both strategically and tactically.
Key Responsibilities:
Develop and Execute Marketing Strategy based on Expertise of Maxxon’s MF Business Unit
- Market & Audience Insights – Connecting Stakeholders to Growth
- Product Positioning – Product Management Alignment with our Applicator Network
- New Product Development – Market Trends & Profitable Additions to Maxxon’s Offering
- Go-to-Market Activities – Develop Customer Growth Strategy/Seek New Audiences
- Owning Creative Solutions – Produce the Vehicles for Growth within the Business
- Communication of Business Unit Drivers – Ensure Clarity of Goals and Purpose
- Consistent Process Adoption – Alignment with Maxxon Corporate Initiatives and Goals
- Accuracy and Clarity – Fundamental Collateral Output to Leverage Technical Excellence
- New Business Ventures – Building Envelope Market Awareness
- Brand Identity – Capitalize on our tremendous brand reputation
Qualifications:
- Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.
- 7+ year experience with a proven track-record of success in product marketing and/or product management, preferably in the building materials or construction industry.
- Strong project management and analytical skills with the ability to interpret market data, customer insights, and competitive intelligence.
- Excellent communication and presentation skills, with the ability to influence cross-functional teams and stakeholders.
- Strategic thinker with a customer-centric mindset and a passion for driving product innovation.
- Results-oriented with a focus on driving measurable business outcomes and product success.
- Collaborative team player with the ability to thrive in a fast-paced, dynamic environment.
Company Overview:
Maxxon Corporation along with the MaxTech family of brands is a leading manufacturer of high-performance building materials in the construction industry. With over 50 years of experience, Maxxon is known for its innovative solutions that enhance the durability, safety, and sustainability of construction projects worldwide. Our products, ranging from underlayments and floor toppings to sound control and moisture mitigation systems, are trusted by architects, contractors, and building owners for their quality and reliability.
At Maxxon, we are committed to pushing the boundaries of innovation to meet the evolving needs of our customers. Our dedicated team of professionals works tirelessly to develop and deliver cutting-edge products that set new standards for performance and efficiency in the construction industry. Focused on customer satisfaction and continuous improvement, Maxxon is dedicated to providing superior products and unparalleled service to our valued customers.
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