Brand Communication Specialist
At a glance
Mid-level Communications role at Max Mara Fashion Group. Reggio Emilia · full-time.
Pay not stated Communications salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn communication plans into content and initiatives that reflect the brand’s positioning and visual and verbal identity
- Oversee editorial work and brand materials across assigned channels, adapting them to keep messaging and tone consistent
- Track the brand’s presentation across online, offline and retail settings, then flag ways to improve the experience
- Coordinate external contributors and organize each communication project to meet its quality, budget and schedule targets
- Maintain editorial content and reporting on office processes and market activity
What you bring
- You have two to three years of experience in a comparable role
- You speak English fluently at B2 or C1 level
- You bring strong organization and prioritization, plus a proactive approach to solving problems
- You have a good grasp of digital and reporting tools
Who this fits
This role suits someone who can coordinate communication work across online, offline and retail channels while managing deadlines and contributors. It is based on-site in Reggio Emilia. Spanish or French, along with basic graphic design skills and Canva or Figma experience, are listed as advantages.
From the employer
The Brand Communication Specialist is responsible for monitoring and managing the operational activities that ensure the consistent and distinctive presence of the brand across online, offline and retail touchpoints.
The core responsibilities of the role are:
Ensuring brand consistency: translating the communication strategy into content and initiatives that are fully aligned with the brand’s mission, values, positioning and visual and verbal identity.
Managing brand execution: overseeing the development, adaptation and implementation of brand content and editorial activities across the channels and touchpoints under their responsibility, ensuring consistency in messaging, tone of voice and overall brand expression.
Monitoring brand presence: continuously monitoring how the brand is represented across relevant online, offline and retail contexts, identifying opportunities for improvement and ensuring a coherent and recognizable brand experience
- Collaborates with the Manager in planning online and/or offline communication activities and interventions
- Coordinates and verifies the activities and services of the collaborators/consultants involved in the implementation of the communication interventions designed communication
- Develops and proposes innovative ideas and technical solutions in order to support the development and evolution of brand communication in the channels managed
- Develops, updates and monitors through appropriate reporting tools, office phenomena and processes both in internal activities and towards the market
- Follows and takes care of the organizational management of the implementation of the different phases of a communication intervention in compliance with the qualitative, economic and timing terms defined by the plan
- Is responsible for overseeing the operational activities of the office, in terms of defining and updating the contents of the editorial actions in the channels under its responsibility
- Adopts behaviors and promotes actions operational/cultural for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community
- Promotes the development of training/learning of the Role through self, digital and collaborative learning activities aimed at innovation and improving the effectiveness and efficiency of one's Responsibilities
- Promotes , adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business
Previous experience (2–3 years) in a similar roles.
Strong organizational, priority-management, and proactive problem-solving skills.
Fluent English (B2/C1 level). Knowledge of Spanish and/or French is a plus.
Good knowldge of digital/reporting tools. Basic graphic design skills and experience with Canva or Figma are considered a plus.
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