Senior Associate – Commercial Product & Brand Strategy (APAC)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Play a key role in shaping how our product portfolio grows across APAC, from product and pricing strategy to assortment and channel opportunities. Work closely with Global Brand and Regional Sales teams to turn market insights into commercially successful product strategies. Use data, consumer trends and retailer insights to uncover new opportunities and drive sustainable growth.

What Your Impact Will Be:

Regional Commercial Product Strategy

• Develop regional product strategies aligned with brand priorities and commercial objectives across APAC.
• Recommend product assortments by market, channel and customer to maximise commercial performance.
• Partner with Global Brand Teams to influence product direction based on regional opportunities and market insights.
• Identify and evaluate new commercial opportunities to drive sustainable portfolio growth.

Pricing & Portfolio Management

• Develop regional pricing recommendations and maintain pricing discipline in line with global frameworks.
• Manage product assortment and portfolio mix to optimise profitability and commercial outcomes.
• Support forecasting and product lifecycle planning through commercial analysis and market inputs.
• Recommend product, pricing and assortment changes based on market performance and retailer requirements.

Commercial Growth & Channel Development

• Partner with Sales teams to develop customer and channel-specific product strategies.
• Identify incremental distribution opportunities across emerging and strategic retail channels.
• Support retailer-exclusive programs and customer-specific ranging opportunities.
• Collaborate cross-functionally to deliver commercially successful product launches and growth initiatives.

Performance Analytics & Insights

• Monitor sales performance, sell-through and portfolio health across markets.
• Analyse retailer, competitor and consumer trends to identify risks and growth opportunities.
• Provide commercial recommendations to optimise product performance, profitability and investment.
• Deliver insights to Regional and Global teams to support future product strategy and business planning.

What We’re Looking For:

• Tertiary qualifications in Commerce, Business, Marketing or related field
• Minimum 3 – 5+ years in Buying, Merchandising, Category Management or Commercial Marketing
• Experience developing commercially driven product, pricing or assortment strategies
• Strong analytical capability with experience using sales, retailer and market data to make recommendations
• Cross-functional collaboration.
• Proactive problem-solving.
• Attention to detail and organisation.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy