Community Manager, Digital Games
Mid-level Community Marketing role at Mattel. El Segundo · full-time · $69,500–$87,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set community plans and run engagement across social and player-facing channels
- Shape the community voice, tone, and moderation approach to support a positive player environment
- Track sentiment, feedback, and engagement patterns, then share recurring themes with the wider team
- Coordinate with product, marketing, development, and player support on messaging, launches, and live events
- Write and release updates, event communications, and known-issue notices
What you bring
- At least four years in community management, preferably within free-to-play mobile games
- Strong understanding of mobile free-to-play features, LiveOps events, player motivations, and engagement factors
- Hands-on experience with Discord, Reddit, Facebook, or comparable community channels
- Sound judgment when moderating sensitive situations, with empathy and professionalism
- Strong writing and communication skills using a player-focused, brand-aware voice
Who this fits
You’ll suit this role if you bring mobile gaming experience and enjoy shaping player communities with product, marketing, design, development, and support teams. The job is onsite in El Segundo and centers on upcoming mobile games, player communication, moderation, and feedback. Mattel describes a collaborative, inclusive workplace and welcomes applicants whose experience does not match every qualification.
From the employer
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We are seeking talented individuals to join us in our mission to create innovative and engaging digital experiences that resonate with our beloved brands. If you are passionate about gaming and eager to be part of a dynamic, forward-thinking team in family entertainment, this is the opportunity for you!
The Opportunity:
Mattel Games Studios is seeking an experienced Community Manager to play a key role in building and growing player communities across our upcoming mobile games. This role will be responsible for defining how we engage with our players across community channels and best practices for communication, so our players feel heard and supported. The ideal candidate is passionate about mobile games and enjoys collaborating with Product, Marketing, Design, and Player Support to surface player feedback and enhance the game experience.
What Your Impact Will Be:
- Lead community strategy and operations: Develop and manage community engagement plans across key channels across various social platforms and other player-facing spaces
- Build a positive player community: Establish the voice, tone, moderation standards for community interactions
- Drive insights and reporting: Monitor community sentiment, player feedback, and engagement trends. Help identify recurring themes and surface them to the broader team
- Partner cross-functionally: Collaborate with Product, Marketing, Player Support, our devs to align on messaging, support feature launches, and live events
- Own player communication: Draft and publish community updates, event messaging, known-issue updates
What We’re Looking For:
- 4+ Years of experience, preferably in F2P Mobile Gaming in a community management role
- Strong knowledge of mobile F2P games and features: LiveOps events, player motivations, community engagement drivers
- Experience with managing community platforms such as Discord, Reddit, Facebook, or similar channels
- Strong moderation instincts and handling sensitive community situations with empathy and professionalism
- Excellent writing and communication skills with player-first, brand-conscious tone
*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
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