Creative Strategist (Background in Design Required)
Mid-level Creative role at Matchnode. Remote, United States · contract · $70,000–$90,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build sprint briefs from AdNova performance data and decide what creative to test
- Run daily ad approvals, including feedback, status checks, and pre-client QA
- Create UGC briefs and assess creator scripts for assigned clients
- Attend weekly client calls and maintain internal status documentation
- Use Claude to develop briefs, hooks, and brand context
What you bring
- Three to five years developing paid social creative strategy, preferably in direct response or performance marketing
- Working knowledge of Meta and TikTok formats, hooks, and fast testing cycles
- Ability to produce briefs that designers and creators can execute independently
- Skill with performance data and translating findings into creative direction
- Comfort using AI tools, including Claude, in daily work
Who this fits
You'll suit this role if you can connect paid social results to clear creative decisions and keep agency work moving through approvals. It is a remote, United States contractor position reporting to the Creative Director, with daily ad workflow ownership, weekly client calls, and a live creative assessment during interviews. A design background supports the role, but you will not be producing the ads yourself.
From the employer
Creative Strategist
Location: Remote
Reports to: Creative Director
Type: Full-Time
Compensation: $70,000–$90,000 based on experience
About the Role
Matchnode is a paid social agency running performance advertising for DTC and healthcare clients on Meta and TikTok. We're looking for a Creative Strategist who can read performance data, decide what to test next, and write briefs that actually get great work made.
You'll own the creative strategy layer across a book of clients — running two-week sprint cycles, managing ad approvals daily, and using AdNova to drive every brief you write. This role sits between the data and the designers. You're the one who figures out what we should make and why.
What You'll Do
Write creative briefs every sprint using performance data from AdNova
Manage the ad approvals workflow daily — feedback, status, QA before anything goes to the client
Write UGC briefs and review creator scripts for clients on the UGC package
Join weekly client calls and keep internal status docs current
Use Claude (AI) as part of your daily workflow for briefs, hooks, and brand context
What We're Looking For
3–5 years in paid social creative strategy, ideally in direct response or performance marketing
Strong grasp of Meta and TikTok best practices — formats, hooks, rapid iteration
Can write a brief a designer or creator can execute without follow-up questions
Comfortable in performance data and knows how to turn it into a creative direction
Process-disciplined — can hold a creative opinion and still move work forward
Design background helpful for creative judgment, but you won't be making the ads
Comfortable with AI tools as a real part of your workflow
Bonus Points
Agency background, especially performance or growth
Health or wellness client experience
UGC or creator workflow familiarity
Interview Process
Includes a live creative assessment, you'll work through a brief from a real data set in real time.
How to Apply
Submit your resume, a short cover letter, and a creative portfolio of briefs, ads or paid social work you've done with context on your role.