Senior Specialist, Digital Marketing
At a glance
Senior Digital Marketing role at Mastercard. Bogota · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run website publishing and upkeep, troubleshoot issues, and coordinate security measures across digital properties
- Develop and publish web pages and blog posts with writers and designers, then audit content for duplication
- Test website quality, improve user journeys, and handle on-site search optimization
- Track digital-property KPIs and review performance quarterly and at year-end
- Manage Center assets, email communications, promotional materials, and GDPR requests with O&T
What you bring
- You have expertise in HTML, CSS and JavaScript
- You bring web publishing experience and have worked closely with marketing colleagues and external stakeholders
- You know email marketing, A/B testing, SEO, SEM and keyword research
- You are proficient with Adobe products
Who this fits
This senior specialist role suits someone comfortable balancing concurrent publishing requests and deadlines while working across marketing and other internal teams. The work includes website governance, digital content, performance tracking and email support.
From the employer
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Specialist, Digital MarketingOverview:Mastercard is seeking a Senior Specialist to join the Global Business Service Center. This individual will partner with Mastercard’s Center for Inclusive Growth organization and ESG Marketing to support website management, content management, and governance efforts across our digital properties.
The qualified candidate will be a member of a highly visible team working closely with key internal customers to support day-to-day publishing, content development, internal auditing, and various technical enhancements across websites. Success in this role requires the ability to work cross-functionally with other key functions such as global and regional marketing teams, Data Privacy & Strategy, Sustainability, and Strategic Growth, among others.
Role:
• Planning, implementing, managing, monitoring, and upgrading the organization's website.
• Responding to and troubleshooting all website issues. Maintain logs.
• Identifying and responding to all website security breaches.
• Ensuring that the website is protected by enabling the appropriate security measures.
• Working with graphic designers and writers to develop website content.
• Publishing new blog and/or page content as required.
• Conducting content audits to eliminate redundant and/or duplicate information.
• Ensuring website quality and efficiency by conducting regular test plans.
• Improving the user experience of the website regularly.
• Carrying out onsite search optimisation.
• Working with the online marketing team to ensure strategies are fully integrated and cohesive.
• Collaborating with all staff and management to ensure that the website aligns with brand. strategy and meets the organization’s standards.
• Creating strategies to grow subscriber base and web traffic metrics.
• Track KPIs for all CFIG digital properties with quarterly and end-of-year performance reviews.
• Ensuring full compliance on the website with all laws and regulations.
• Keeping up to date with industry best practices and monitoring competitor websites.
• Maintaining and organising the website media folders.
• Assisting in creating and sharing promotional material through Pardot (email), social media
• Manage all assets for the Center and Partner materials.
• Managing all GDPR requests for Center sites with O&T.
• Manage the Mastercard Inclusive Growth email account and CX.
All About You:
• Expertise in HTML, CSS, and JavaScript
• In-depth knowledge of content strategy and marketing best practices
• Experience with Email marketing, A/B testing, SEO, SEM, and keyword research
• Demonstrated ability to multi-task and prioritize multiple requests concurrently, while meeting deadlines.
• Strong problem-solving skills, attention to detail, and accuracy.
• Experience in web content publishing with exposure to a high degree of collaboration with external stakeholders and colleagues across marketing areas.
• Ability to clearly communicate complex information to effectively deliver messages, both verbally and in writing.
• Self-motivated, and ability to operate with a sense of urgency.
• Proficient in Adobe Products.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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