Performance Marketer – Google Ads & Meta Ads
Mid-level Performance Marketing role at Maskoid Technologies. vadodara · full-time · ₹120,000–₹144,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan, launch, run, and improve paid campaigns across Google and Meta
- You'll handle Search, Display, Performance Max, YouTube, remarketing, and Facebook and Instagram conversion work
- You'll research keywords, review search terms, add exclusions, and adjust bids and budgets
- You'll track CPL, CPA, CTR, conversion rate, ROAS, and other campaign results to find improvements
- You'll manage tracking, reports, creative tests, landing-page improvements, and several client campaigns at once
What you bring
- At least one year of hands-on experience running Google Ads and Meta Ads
- You understand Search campaigns, Meta lead generation, keywords, match types, exclusions, and search-term reviews
- You can optimize campaigns, control budgets, interpret performance metrics, and make decisions independently
- You have basic-to-good working knowledge of GA4, GTM, Meta Pixel, and conversion tracking
- You're a relevant-field graduate with analytical, problem-solving, and communication skills
Who this fits
This suits a hands-on paid advertising operator who works directly in Google Ads Manager and Meta Ads Manager rather than relying only on theory. You'll work onsite in Vadodara in a full-time agency role supporting clients across industries. Relevant experience of 1-3 years is preferred, and handling multiple client accounts is an advantage.
From the employer
About Maskoid Technologies
Maskoid Technologies is a digital marketing agency based in Vadodara, working with clients across different industries and markets. We are looking for a hands-on Performance Marketer who can independently manage and optimize paid advertising campaigns across Google and Meta.
Job Responsibilities
Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
Manage Facebook and Instagram lead generation and conversion campaigns.
Conduct keyword research, search term analysis and negative keyword management.
Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
Manage campaign budgets and make regular bid and budget adjustments.
Analyze campaign data and identify areas for improvement.
Create and test different ad copies, audiences, keywords and creatives.
Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
Prepare regular campaign performance reports and share actionable insights.
Work with the content and design team to improve ad creatives and landing pages.
Manage multiple client campaigns simultaneously.
Stay updated with Google Ads and Meta Ads platform changes and best practices.
Required Skills
Minimum 1 year of hands-on experience in Google Ads and Meta Ads.
Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns.
Good understanding of keyword research, match types, negative keywords and search term reports.
Experience with campaign optimization and budget management.
Understanding of CPL, CPA, CTR, conversion rate and ROAS.
Basic to good knowledge of GA4, GTM, Meta Pixel and conversion tracking.
Good analytical and problem-solving skills.
Ability to understand campaign data and take optimization decisions independently.
Good communication skills.
Experience handling multiple client accounts will be an advantage.
Who We Are Looking For
We are looking for someone who is hands-on with paid advertising, not someone who has only theoretical knowledge of digital marketing.
The candidate should be comfortable working directly inside Google Ads Manager and Meta Ads Manager, analyzing campaign performance and making optimization decisions.
Qualifications
Graduate in any relevant field.
Google Ads / Meta certifications are an advantage but not mandatory.
1–3 years of relevant hands-on experience preferred.
What We Offer
Full-time role with an established digital marketing agency.
Opportunity to work on campaigns across different industries.
Hands-on experience with Google and Meta advertising.
Learning and growth opportunities.
Professional and collaborative work environment.
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