Sr Mgr-Prod Mktg-Private Banking,Wealth&Branches.Marketing and Cust Exp-Cust Insight and Exp

Mashreq Careers Open · verified Sep 10, 2026

Remote Mumbai Senior General Marketing

Senior General Marketing role at Mashreq Careers. Remote, India.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead marketing across private banking, digital wealth solutions, and branch banking portfolios
Run integrated digital, offline, PR, SEO, research, benchmarking, and event initiatives
Set the yearly marketing plan, campaign schedule, and budget while tracking ROI and governance
Use data, personalization, and journey improvements to strengthen the brand and client experience
Work with senior stakeholders on go-to-market plans that support revenue and growth

What you bring

You can manage marketing across multiple products, client segments, and relationship-led channels
You bring capability across digital marketing, offline activity, PR, SEO, research, benchmarking, and events

Who this fits

This role suits a senior marketer who can connect strategy, campaigns, budgets, client experience, and growth outcomes. It is listed as remote and located in Mumbai, India.

From the employer

The role is pivotal in driving the overall marketing strategy, communications, and budget management for Private Banking, Digital Wealth Solutions, and Branch Banking. It focuses on the end-to-end development and execution of impactful marketing initiatives across multiple products and client segments, with a strong emphasis on high-net-worth and mass affluent portfolios. The position leverages a comprehensive mix of marketing channels and techniques including Digital, Offline, PR, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes, enhance client experience, and accelerate sustainable growth.

Tasks involved:

Lead and own the end-to-end marketing strategy for Private Banking, Wealth, and Branch Banking, covering associated product and client portfolios.
Drive client acquisition, engagement, and portfolio growth through integrated marketing across digital, offline, and relationship-driven channels.
Own the annual marketing plan, campaign calendar, and budget, ensuring alignment with business priorities, governance, and delivery of measurable ROI.
Deliver data-driven, client-centric marketing strategies to strengthen brand positioning, enhance engagement, and optimize the end-to-end client journey.
Partner with senior stakeholders to shape go-to-market strategies and support revenue and growth objectives.
Drive innovation through digital first, personalization, and experience-led initiatives to elevate client experience and maintain competitive differentiation.