Lead - Product Marketing

Mashreq Careers Open · verified Sep 13, 2026

Remote Pakistan Full-time Senior Product Marketing

Senior Product Marketing role at Mashreq Careers. Remote, Pakistan · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape quarterly product marketing plans with product teams for mortgages, ecosystems, operations, and digital banking
Run NTB and ETB campaigns from creative work through media planning, launch, measurement, and refinement
Plan digital activity across social, web, SEO/SEM, display advertising, and database marketing
Use campaign, competitor, and funnel insights to improve media spend, creative, content, and performance
Coordinate stakeholders, agencies, budgets, permits, and operational readiness before launches

What you bring

Bring relevant experience at the stated four-to-seven-year level
Have digital marketing experience with responsibility for ROI-focused performance campaigns
Show a strong banking product marketing record and hands-on campaign execution
Communicate clearly in written and spoken English, including audience-specific messaging
Hold a bachelor's degree

Who this fits

You'll suit a performance-focused marketer who can manage several stakeholders, move quickly on issues, and take ownership of execution. The role is remote from Pakistan and supports Mashreq UAE, with UAE-market experience and work with an international financial or technology organization listed as advantages. You must work within compliance, risk, and finance requirements.

From the employer

Job Purpose

Reporting to Senior Manager – Product Marketing, the appointee will support the overall marketing initiatives for Mortgages, Ecosystems & Platform Banking, Operations, and Digital Banking (Mashreq Mobile App & Online Banking) for Mashreq UAE; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR & Research to achieve significant results.

Key Result Areas

1. Product Marketing

Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget
Build comprehensive 360-degree plans for all campaigns across offline & digital
Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing
Track the results of all campaigns and perform analysis / learnings for improvements
Track competitor activities and develop suitable marketing responses
Manage assigned budgets, vendor accruals & payments in line with Finance policies
Economic Departments: ensure the required permits for marketing promotions are in place
Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines

2. Digital Marketing

Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition.
Plans and executes media plans - social media, web, SEO/SEM and display advertising, database marketing
Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs
Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights
Identifies critical conversion points & drop off points, and work with Product team, Technology & Digital Studio to optimizes user funnels.

Operating Environment, Framework and Boundaries, Working Relationships

A. Collaborating with other Functions

Close collaboration and engagement with key stakeholders - Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital
Ensure service, operations, backend, fulfillment and tracking are ready before campaign launch
Collaborate with PR to ensure optimal media exposure on periodic basis
Demonstrate brand values in everyday life at work
Collaborate with external partners (vendors/agencies) and ensure driving timely delivery of high quality work

B. Compliance and Risk Management:

Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements

Problem Solving

Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task.

Decision Making Authority & Responsibility

A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.

Knowledge, Skills and Experience

Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns
Excellent written and verbal English communication skills, with the ability to articulate ideas clearly, craft compelling messaging, and adapt tone effectively across audiences and channels
Strong expertise in banking products marketing with proven track records
Entrepreneurial with strong drive to succeed, with commitment & result orientation
Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail
Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
Proven track record in conceptualizing, developing and executing digital marketing campaigns
Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.

Qualifications

Relevant years of experience: minimum 4-7 years
Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage (Experience working for the UAE market would be a plus)
Education level: Bachelor’s degree