Content Specialist / Writer
At a glance
Mid-level Content Creation role at Marymount University. Main Campus · full-time · $60,000–$72,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Write and edit stories, web copy, social posts, email and print materials for students, alumni, faculty and donors
- Keep content on schedule around university events and campaigns, then publish it accurately across channels
- Review pages for accuracy and brand consistency, and audit existing content for updates, consolidation or new material
- Apply SEO and GEO practices, use analytics to assess results, and improve content reach and engagement
- Find stories with campus partners, guide their messaging, and prepare suitable items for media outreach
What you bring
- A bachelor’s degree in English, communications, marketing, journalism or a related discipline
- Three to five years in content strategy, writing or a closely related area
- Strong writing, editing and storytelling skills, plus familiarity with SEO, GEO and analytics tools
- Working knowledge of content management systems, with WordPress preferred
Who this fits
This mid-level, individual-contributor role has no direct reports and suits a writer who can move between varied audiences, channels and campus partners. The job is based at the main campus in Arlington, Virginia; occasional evening or weekend work may support events and campaigns. Remote or hybrid arrangements may be available under university policy.
From the employer
At Marymount University, we believe meaningful work happens when talented people come together with shared purpose. We serve not only our students—but one another—creating a culture where teamwork, adaptability, and resilience are part of everyday practice,
Located in Arlington, Virginia, just minutes from Washington, D.C., Marymount offers a dynamic and forward-looking environment where innovation is encouraged and flexibility is valued. We understand that higher education is evolving, and we embrace change with creativity, responsiveness, and a solutions-oriented mindset.
Our faculty and staff thrive in a community that prioritizes communication, cross-functional collaboration, and service-driven leadership. Whether working directly with students or supporting them behind the scenes, every role contributes to a shared mission: helping students grow, succeed, and lead with purpose and confidence.
Title Content Specialist / Writer
Direct Supervisor Strategic Communications Manager
Status Full-time, exempt
Grade 11
Salary Range $60,000 - $72,000
Division Marketing and Communications
No. Direct Reports 0
Location 2807 N. Glebe, Arlington, VA (Main Campus)
Benefits Eligibility Yes
SUMMARY: The Content Specialist / Writer creates, edits, publishes, and optimizes high-quality content that supports Marymount University’s communications priorities, strengthens its brand, and engages diverse internal and external audiences. The position produces content for the university’s website, social media, email, print publications, and earned media, including feature stories, web copy, news articles, blog posts, press releases, and campaign materials.
Working under the Strategic Communications Manager, the Content Specialist / Writer collaborates with campus partners and members of the Marketing and Communications team to identify stories, develop audience-appropriate content, and meet established publishing schedules. The position ensures content is accurate, accessible, engaging, and consistent with Marymount’s brand voice, messaging framework, and editorial standards. The role also applies search optimization practices, reviews content performance, and recommends improvements to increase visibility, reach, and engagement.
MAJOR DUTIES AND RESPONSIBILITIES
Writing and Editing (50%)
Create high-quality, engaging content for various internal and external audiences, including prospective students, alumni, faculty, and donors across various touchpoints, including website, social media, email, and publications.
Proofread content created by team members or external contributors to ensure accuracy, consistency, and alignment with brand standards.
Align writing with the university’s brand platform and messaging framework, ensuring a consistent voice and tone across all content.
Content Publishing (20%)
Complete and coordinate assigned content according to established publishing schedules and university events, campaigns, and initiatives.
Ensure content is accurately published across platforms and communications channels
Identify content for media dissemination through pitches and press releases.
Maintain up-to-date media lists for external content sharing.
Conduct content audits and recommend opportunities to update, improve, consolidate, or develop content.
Content Optimization (15%)
Optimize content to ensure digital materials are discoverable through web (SEO) and generative search (GEO).
Use analytics tools to assess content performance and recommend or apply improvements that increase engagement and reach.
Recommend alternative formats and content types—such as video, infographics, and interactive content—to support established communications goals.
Cross-Departmental Collaboration (15%)
Collaborate with campus partners to identify potential stories that align with the university’s strategic priorities.
Provide guidance to campus partners on digital content, tone, messaging, and editorial best practices.
OTHER DUTIES AND ASSIGNMENTS
Provide creative support for special projects, campaigns, and events as needed.
Work with the graphic designer and photographer/videographer to bring content to life visually.
Stay up to date on content and digital communications trends to keep strategies fresh and relevant.
Perform other duties as assigned by the VP of Marketing and Communications and the Strategic Communications Manager.
POSITION REQUIREMENTS
Education: Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field.
Experience: 3-5 years of experience in content strategy, writing, or a related field, preferably in higher education or a similar industry.
Licenses or Certifications: None required.
Financial Responsibility: May assist in budget planning for content-related tools or resources.
Special Knowledge (including relevant skills and technologies):
Strong writing, editing, and storytelling skills with a demonstrated ability to create engaging content for different audiences.
Familiarity with SEO and GEO best practices and analytics tools (e.g., Google Analytics, Google Search Console and SEMrush).
Proficiency in content management systems (CMS), preferably WordPress.
Understanding of social media platforms, trends, and engagement strategies.
Excellent organizational skills and attention to detail.
SPECIAL WORKING CONDITIONS
Occasional evening and weekend work may be required to support events and campaigns.
Ability to work in a fast-paced environment with shifting priorities and deadlines.
Must collaborate effectively with various departments and stakeholders across the university.
Remote or hybrid work options may be available, subject to university policies.
Qualified candidates are invited to apply via our career portal by submitting a cover letter addressing their qualifications related to the information listed above, along with a resume.
Employment is contingent upon successful completion of a background check and employment verification, and other role related requirements such as motor vehicle and/or drug screening.
Marymount University is an equal opportunity employer. Marymount University does not discriminate on the basis of race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity and expression, marital status, pregnancy, veteran status or any other protected bases under applicable federal and local laws and regulations in any of its programs or its activities, including employment and admission. The university also expressly prohibits any form of sex discrimination and sexual misconduct including sexual harassment, dating and domestic violence, rape, sexual assault, sexual exploitation and stalking in any of its programs or activities, including employment and admission. For more information, please visit: https://marymount.edu/student-life/health-wellness/title-ix-2/
Marymount University is an E-Verify employer. http://marymount.edu/wp-content/uploads/2025/04/UTF-8E-Verify_Participation_Poster_Eng_Es-1.pdf
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