MEA Brand Manager
Mars (External) Open · verified Oct 14, 2026 At a glance
Manager-level Brand Marketing role at Mars (External). EGY-Cairo-Cairo · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Analyze brand and category results to find growth gaps, then set short- and long-range plans for brand growth and penetration
- Build the local marketing calendar, manage its budget, and coordinate teams around the initiatives needed in market
- Shape a three-year innovation pipeline that balances relevant local products with suitable global launches
- Guide agency and internal teams on culturally relevant campaign ideas, keeping creative work aligned with global brand rules
- Work with media partners on local channel plans and lead a cross-functional team to assemble a three-year activity plan
What you bring
- A relevant bachelor’s degree and five to six years in brand management, preferably at a multinational consumer goods company
- A record of growing large brands, with strategic, commercial and analytical judgment
- Hands-on experience building and delivering full-funnel plans across media, stores and digital channels
Who this fits
This manager role suits someone with brand strategy, campaign development and innovation experience who can work across complex, cross-functional teams. Middle East and Africa experience, especially in the Gulf or Egypt, is a plus.
From the employer
Job Description:
Job Purpose:
A brand custodian with responsibility and accountability for designing & executing the local brand strategy and marketing activities that are designed to achieve specific brand objectives, including NSV and penetration targets in alignment with the global framework.
The brand manager must have the experience, expertise and skill set to develop an optimum calendar in local market, while ensuring excellence in execution on ground.
Roles & Responsibilities:
Own & manage the Brand
- Analyze the category and the brand performance and identify whitespace opportunities to play in for accelerate growth.
- Set the brand’s short & long term strategy to deliver quality growth & growing penetration.
- Create & Develop local market brand marketing plan and activity calendar
- Manage budget and resources effectively to deliver marketing/activity calendar
- Connect with cross functional teams to support creation of an integrated business plan that ensures delivery of key initiatives in market
- Collaborate with SRM team to define whitespace price points by channel and recommend price increases as appropriate.
Develop & Plan Innovations
- Develop & manage a 3Y innovation pipeline that delivers on the brand vision & Strategy.
- Balance between Developing locally relevant innovation from local factories and launching global innovations that are relevant to the market
Deliver market relevant brand content
- Demonstrate strong creative judgment and storytelling skills to bring the brand purpose to life in a culturally relevant and emotionally resonant way.
- Collaborate closely with creative agencies, the content team and internal stakeholders to shape powerful campaign ideas and breakthrough executions across touchpoints.
- Champion bold, insight-led creativity while ensuring consistency with global brand guidelines and local consumer relevance.
- Support & work in collaboration with the media manager to set the local media strategy, including digital/social media, leading a continual effort to maximize reach and increase ROI on media spend
Manage & deliver projects & activities
Co-Leads with the activity management team a cross functional ATG team to collect all inputs required to deliver a 3-year-end activity plan including media plans, NPIs, BPI’s consumer promotions, and other national activities
Education & Professional Qualifications
Bachelor Degree in a relevant field, Master’s is a plus
Knowledge / Experience
• 5–6 years of experience in Brand Management, preferably within a Multinational Consumer Packaged Goods (CPG) company.
• Proven track record of owning and growing large-scale brands, with strong strategic, commercial, and analytical acumen.
• Hands-on experience developing and executing full-funnel marketing plans, including media, in-store, and digital activations.
• Strong experience working with cross-functional teams and working within complex matrix organizations.
• Demonstrated strength in creative development — from shaping insight-led briefs to delivering bold, distinctive campaigns in partnership with agencies.
• Experience working across innovation pipelines and product development cycles, ideally balancing both global and local innovation streams.
• Regional experience in the Middle East & Africa is a plus with key focus on GCC/Egypt
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