Assistant Marketing Manager-Brand Communication
Mars (External) Open · verified Oct 17, 2026 At a glance
Manager-level Communications role at Mars (External). CHN-Shanghai-Shanghai · full-time.
Pay not stated Communications salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run social activity for key franchises on Red, from KFS planning through daily execution
- Create BGC and UGC content that engages pet owners and encourages word of mouth
- Choose PGC KOLs and coordinate co-created content, feed ads and search keywords
- Manage UGC programs and coordinate social seeding across teams to turn content into commerce
- Track Red KPIs with agencies and improve day-to-day social performance
What you bring
- A bachelor's degree or higher in marketing, communications, business or a related field
- At least three years in marketing at an MNC or on a social platform, with hands-on Red KFS planning and execution
- Strong English and Chinese communication, plus the ability to manage projects and influence varied stakeholders
Who this fits
This manager-level role suits someone with practical Red-platform planning and execution experience who can work across internal teams and external agencies. You’ll work in Shanghai and use both English and Chinese in writing and conversation.
From the employer
Job Description:
Responsibility
- Oversee RC social for key franchises from KFS planning to daily implementation
- Lead BGC & UGC content creation to drive Pet owner engagement and WOM
- Lead PGC KOL selection, content co-creation with feeds ads and search keywords coordination
- UGC operation and management for WOM
- Drive X-function collaboration for social seeding needs to better convert Content to Commerce
- Superise performance against Red KPIs with agency management, keep optimize and drive improvements in daily operation.
Requirement
1. Bachelor degree or above in Marketing, Communication, Business or related field.
2. 3+ years experience in MNC marketing function or platform/Social MCN, with proven practical expertise and solid skill set in Red platform planning (KFS) & implementation, MCN background is also preferred
3. Excellent interpersonal, project management, communication and influencing skills; ability to collaborate with different stakeholders including pillar marketing, global/regional stakeholder and external agencies.
4. Ability to think strategically and build engaging contents with strong leadership
5. Red platform/MCN platform practical experience as plus.
6. Good command of English and Chinese in both written and verbal.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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