Senior Executive, Loyalty Marketing (Gaming)
Marina Bay Sands Open · verified Sep 21, 2026 At a glance
Senior Retention Marketing role at Marina Bay Sands. Centennial Tower · full-time.
Pay not stated Retention Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Coordinate loyalty campaigns, offers, benefit changes, and programme improvements that support acquisition, retention, and member engagement
- Schedule and release member messages across relevant channels while developing campaign materials aligned with programme goals
- Work with internal teams, external partners, Finance, and IT to deliver promotions accurately and on schedule
- Help stage loyalty events and member activities with Special Events and Operations teams
- Compile campaign, offer, event, and promotion results, then gather feedback for ongoing improvements
What you bring
- A bachelor’s degree in marketing, business, or a related discipline
- One to two years in marketing, campaign delivery, or marketing collateral production
- Strong command of Microsoft Office and working knowledge of Microsoft Project
- Fluent English and Chinese across speaking, writing, and reading, including translation and Chinese content creation
Who this fits
This role suits a detail-focused team player who can manage several moving pieces in a fast-paced environment and communicate effectively with stakeholders and partners. You’ll be based at Centennial Tower in Singapore. Loyalty marketing experience in casino, integrated resort, retail, travel, or financial services settings would strengthen your fit.
From the employer
WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Summary
Support the execution of Marina Bay Sands’ Loyalty Program by coordinating marketing initiatives, campaigns, communications, and events. Working closely with senior stakeholders and partners, this role ensures loyalty initiatives are delivered seamlessly, on time, and to premium brand standards—driving member engagement, acquisition, and retention.
Job Responsibilities
Support the planning and execution of loyalty campaigns, offers, benefits updates, and program enhancements to drive acquisition, retention, and member engagement.
Collaborate with relevant stakeholders to deliver promotion plans that incentivize reward earning and redemption.
Manage the scheduling and deployment of member communications across relevant channels.
Support the development of marketing collaterals and campaign materials aligned to program objectives.
Liaise with internal stakeholders and external partners to ensure campaigns, promotions, and initiatives are executed accurately and within timelines.
Partner with Finance and IT on promotion setup and system-related requirements where applicable.
Assist in the planning and execution of loyalty programme related events and member activities in collaboration with Special Events and Operations teams.
Prepare reports and support analysis for campaigns, offers, events, and promotions to track performance and outcomes.
Consolidate customer and stakeholder feedback from initiatives for review and continuous improvement.
Handle internal and external enquiries professionally and effectively.
Job Requirements
Education & Certification
- Bachelor’s degree holder related to Marketing or Business.
- Excellent command in MS Office Suite and good knowledge in MS Project.
Experience
One to two years of experience in marketing, campaign execution, or collateral production preferred
Experience in loyalty marketing within casino, integrated resort, retail, travel, and financial institution environment, both on marketing and operational levels, will be an advantage.
Candidates with comparatively less relevant experience may be assessed for an Executive level.
Other Prerequisites
Must be detailed oriented with strong inter-personal skills.
Must be a team player, and able to work in a fast-paced environment
Bilingual in both English and Chinese, with excellent reading, writing, and speaking skills required for translating and Chinese marketing content development.
Outgoing with positive attitude will be a bonus
Excellent numeric skills, good knowledge in MS Word and Excel is preferred
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
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