Senior Product Marketing Manager - Pricing and Product GTM Strategy
At a glance
Senior Product Marketing role at Malt. London · no salary stated · we estimate £97,500–£130,000.
Malt has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set pricing, packaging, fee structures and monetisation plans, then turn redesign work into usable prices and feature options
- Use willingness-to-pay research, market comparisons and customer value analysis to shape tiers, discounts and add-ons
- Coordinate pricing updates with Product, Finance, Operations and Sales, including contract terms and Salesforce workflows
- Bring pricing and competitor findings into product planning, and keep revenue, marketing and operations teams briefed on launches
- Build customer segments, sales materials and competitive guidance, while managing analyst briefings and market assessments
What you bring
- At least five years in B2B SaaS product marketing or strategy, with substantial pricing, packaging and monetisation experience
- Hands-on knowledge of willingness-to-pay models and the ability to turn quantitative and qualitative findings into recommendations
- Strong project and stakeholder management across Product, Commercial and Finance, including handling several workstreams at once
Who this fits
This senior role suits someone who can set pricing direction and influence Product, Commercial, Finance and Marketing teams without relying on a narrow functional remit. The position is hybrid in London, with three office days and two home-working days each week. You’ll spend your first onboarding week at the Paris office.
From the employer
- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
HOW TO JOIN THE MISSION? 🚀
As Senior Product Marketing Manager, you will be our internal authority on Malt’s pricing architecture, competitive landscape, and product GTM strategy. Reporting directly to the VP of Product Marketing, you will own Malt’s pricing and packaging strategy end-to-end, bridging Product, Commercial, Finance, and Marketing to translate product value into scalable revenue models. You lead willingness-to-pay analysis, analyst relations and commercial alignment to maximise yield, market penetration and long-term customer value.
Key Responsibilities ✨
1 - Pricing & packaging strategy, design, and delivery:
▪ End-to-end ownership: Own Malt’s global pricing and packaging strategy, fee structures, and monetisation models.
▪ Strategy execution: Pick up and drive ongoing pricing redesign initiatives, translating ground-level frameworks into fully operationalised plans, price points, and feature configurations.
▪ Market & value research: Conduct ongoing willingness-to-pay research, market benchmarking, and customer value analysis to refine tiering, discount governance, and add-on structures.
▪ Financial & commercial alignment: Partner with Finance, Product, Operations, and Sales to operationalize updates to pricing models, contract terms, and Salesforce workflows. Align monetisation with key business metrics (e.g., CAC, LTV, retention).
2 - Product partnership:
▪ Inform product strategy: Serve as the strategic PMM partner to Product Management, bringing holistic market, pricing, and competitive insights to inform and shape the core product roadmap.
▪ Cross-functional enablement: Ensure full internal visibility into roadmap changes and strategic launches across revenue, marketing, and operational functions.
3 - Segmentation, positioning, and messaging:
▪ Framework development: Build and refine customer personas, vertical segmentation, and messaging frameworks that differentiate Malt in the market.
▪ Sales collateral: Develop core sales collateral, including primary pitch decks, value propositions, and buyer guides.
4 - Competitive and Market Intelligence:
▪ Intelligence grounding & tooling: Build Malt’s competitive intelligence function from the ground up, including the rollout and management of competitive intelligence tools like Crayon.
▪ Strategic & tactical insights: Translate competitor moves, industry trends, and internal customer signals into actionable guidance for leadership.
▪ Field sales enablement: Develop high-impact battlecards and objection-handling tools to enable commercial teams in competitive deals.
5 - Analyst relations:
▪ Analyst engagement: Manage ongoing relationships with key industry analyst firms, serving as the main point of contact for routine briefings and periodic assessments.
▪ Market standing: Translate positive analyst ratings, market reports, and competitive badges into strategic marketing collateral to build trust with enterprise buyers.
About you 🧑🚀
- 5–10 years of experience in B2B SaaS product marketing or strategy, with deep expertise in pricing, packaging, monetisation, and willingness-to-pay models.
- Strong cross-functional leader with exceptional stakeholder management skills across Product, Commercial, and Finance teams, and a proven ability to manage multiple projects simultaneously.
- Strategic & analytical mindset: Highly structured thinker who absorbs complex quantitative/qualitative data and rapidly forms actionable strategic recommendations quickly.
- Cross-functional influencer: Excellent stakeholder manager who easily builds rapport across Commercial, Product, Finance, and Marketing organisations.
- Adaptive communicator: Highly flexible in communication style across multi-cultural teams and varied organisational seniority levels. You are comfortable working in dynamic environments and have a high tolerance for ambiguity, seeking to unravel complexity and to lead and define new processes, answers and solutions.
- Active learner & dot-connector: Possesses a continuous learning mindset with strong project management skills and an ability to independently connect business trends to strategic opportunities.
How to join the mission? 🚀
- First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (45 minutes - virtual)
- Interview with your future manager, Natasha Samuel, VP Product Marketing, to dive into a case study, explore your background and core competencies, and evaluate team and Malt fit. (1 hour 15 minutes - In-person London or virtual Paris)
- Case study interview, covering commercial engagement, product strategy, and market positioning. (1 hour )
- Final interview with our Chief Marketing Officer to discuss Malt’s long-term vision and overall cultural and team fit. (45–60 minutes)
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