Senior Media Relations Strategist, Lifestyle
Senior Paid Media role at M Booth. New York · $81,000–$100,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create media plans for tentpole moments and ongoing news, then drive earned coverage
- Write press materials, pitch reporters, and strengthen relationships with relevant media contacts
- Lead client communication on earned media while mentoring junior teammates
- Develop proactive ideas, support new business, and find account growth opportunities
- Track trends and competitors, contribute to strategy, and support media events on site
What you bring
- Agency-side earned media experience spanning five to six years
- Bachelor’s degree and strong knowledge of media relations across industries
- Familiarity with GEO, AI, and emerging media platforms
- Independent, organized team player with creative strategic judgment and careful attention to detail
- Advanced writing, editing, and research skills with a flexible, solution-focused approach
Who this fits
You’ll suit a senior earned-media practitioner who can combine reporter relationships, sharp pitching, strategic thinking, and client communication. The role may be remote or based in New York. NYC-area employees should work in person two days weekly, while remote applicants must live in an approved state. Expect occasional client, team, and industry-event attendance.
From the employer
Who We Are:
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.
We are a collaborative mid-sized agency with an immediate opportunity for a Senior Media Relations Strategist to join our growing Media team.
This role is for a media relations leader who knows how to turn strong ideas into consistent, high-impact earned coverage through deep reporter relationships, smart pitching, and cultural fluency.
What You’ll Do:
- Support clients in a range of consumer media verticals including, but not limited to spirits, entertainment, lifestyle, and consumer tech.
- Curate media strategies for tentpoles and news engine plans, drive media coverage, draft press materials, pitch reporters and develop relationships with key media contacts, collaborating with broader media and account teams on progress.
- Serve as day-to-day client contact, taking the lead in ongoing communications regarding earned media via email and on calls.
- Mentor junior team members on pitching, follow-ups, and relationship building.
- Understand client programming and participation in brainstorming and strategy recommendations to help develop proactive, media-first ideas.
- Lead portions of new business opportunities and identify organic growth opportunities within your accounts.
- Seek out cross-functional collaborations and propose real-time ideas and new approaches to continually elevate our work.
- Provide deep understanding of trends, the competitive landscape, and the client's business.
- Staff media events and liaise with/host media contacts on-site.
What You’ll Bring:
- 5-6 Years of earned media experience on the agency side
- Bachelor’s Degree
- Thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties
- An understanding of GEO, AI, and new emerging media platforms
- Ability to work independently and multi-task in a team-oriented environment
- Creative, strategic thinking skills
- Strong attention to detail
- Positive and flexible attitude
- Solution-oriented mindset
- Advanced writing, editing, and research ability
What We’ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
- SALARY: $81,000 - $100,000/year
(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
Location: Remote or in the New York office
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states:
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.