Sales Trainer
Lyreco Group Open · verified Sep 30, 2026 At a glance
Mid-level Revenue & Sales Operations role at Lyreco Group. 2 Locations · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Build the Thailand sales training program with Learning and Development and Sales teams
- Run and keep improving induction for field and inside sales employees
- Teach in classrooms, online and on the job, adapting global materials for local use
- Coach during field and customer visits, using call observations to give practical feedback
- Check readiness through assessments and certifications, then use results to refine training
What you bring
- A bachelor’s degree in a relevant discipline
- Background in B2B sales, sales training, sales enablement or a related area
- Strong Thai and English, plus working ability with Microsoft Office, PowerPoint and sales software
- Facilitation, presentation and coaching ability, with skill in turning business needs into practical learning
Who this fits
This suits someone who is comfortable coaching salespeople in both classroom and field settings and working closely with Sales Managers. Regular travel is part of the role.
From the employer
We are seeking a motivated and dynamic Sales Trainer to join our team. This role operates within the People & Culture team while maintaining a robust partnership with our field sales and inside sales teams. Your mission will be to play a pivotal role in developing our sales employees by organizing and conducting sales training sessions aligned with Lyreco Group’s Best Practices, as well as providing coaching for field sales and inside sales.
What You Will Do
- Collaborate with the Learning and Development and Sales teams to design, create, and implement the Sales Training program for Lyreco Thailand.
- Own and continuously improve the Sales Induction programme for Field Sales and Inside Sales employees.
- Deliver engaging classroom, virtual and on-the-job sales training.
- Customize global sales training resources to suit the local context.
- Conduct field visits, joint customer visits and call observations to provide practical coaching and feedback.
- Partner with Sales Managers to identify capability gaps and develop appropriate learning solutions.
- Create practical learning resources, including role plays, simulations, videos and e-learning content.
- Assess sales knowledge and job readiness through tests, observations and certification.
- Measure training effectiveness and recommend improvements based on feedback and performance results.
What You Will Bring
- Bachelor’s degree in a relevant field.
- Experience in B2B sales, sales training, sales enablement or a related area.
- Strong facilitation, presentation and coaching skills.
- Ability to translate business needs into practical learning experiences.
- Strong communication, interpersonal and organisational skills.
- Good command of Thai and English.
- Proficiency in Microsoft Office, PowerPoint and some sales software
- Willingness to travel regularly for field coaching and training.
The Person We Are Looking For
You are energetic, credible and comfortable working with salespeople both in the classroom and in the field. You enjoy helping others grow, are confident in giving constructive feedback and can build strong partnerships with Sales Managers and employees at all levels.
Join Lyreco Thailand and help shape a sales team that is confident, capable and ready to succeed.
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