Performance Marketer (Senior Growth Associate)

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first - one bowl at a time.

Today, we are proud to share we’ve served over 100 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That’s where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

What you'll do:

• Setting up new campaigns and ads on a regular basis including but not limited to Google Ads (Search, PMAX, Youtube etc.), Meta/Tiktok, Programmatic Video/VOD, aligned to industry-wide best practices, across multiple verticals and geographies
• Analysing campaign performance and providing reports/insights to find growth opportunities including but not limited to ads, creatives, audiences, keywords and landing pages
• Reviewing ad performance across channels on a daily & weekly cadence
• Owning the creative pipeline and performance, liaising closely with the Creative Director and their team to ensure frequent creative rotations
• Assisting in channel specific ad creative ideation, digital strategy and testing
• Monitoring and optimising digital performance campaigns within budgets and KPIs
• Running experiments across core platforms to identify opportunities and inefficiencies to improve ROI
• Using internal attribution, product analytics, platform numbers, geolift and MMM to cross-check channel/campaign impact and suggest budget optimisations that maximise growth and efficiency of the media mix
• Proposing optimal spend allocation between performance and brand channels
• Liaising and communicating with the VP of Growth and other key stakeholders (eg. Country GM) about performance results and strategies
• Ability to present data and insights in a digestible and effective manner to stay on top of industry trends and monitor competitor movements
• Live and work in accordance with Lyka's values and principles at the workplace

Requirements

• 3+ years experience in performance marketing (agency or in-house, ecom/DTC preferred)
• Must have proven hands-on experience with platforms such as Meta, Google Ads (Search, PMAX, Youtube, etc.), Programmatic Video (eg. through DV360 or equivalent), Tiktok
• Strong analytical capability with a focus on ROI and campaign effectiveness
• Experience with A/B testing, creative optimisation, and campaign planning

Benefits

• Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
• Growth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual budget for you to continue your personal development.
• Work for a sustainability focused company - we care about the health of our pets and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.
• Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
• Up to 18 weeks of paid parental leave top-up.
• Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.
• Pupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life.

We are committed to building inclusive and diverse teams

Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.