Event Marketing Manager

Luminary Open · verified Sep 10, 2026

San Mateo Full-time Manager Event Marketing

Mid-level Event Marketing role at Luminary. San Mateo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape event plans with sales, choosing programs and concepts tied to business priorities
Run Luminary's event portfolio from budgets and logistics through on-site delivery and follow-up
Build event operations covering promotion, invitations, staffing, demos, schedules, and reporting
Turn technical material into workshops, live demonstrations, and conference speaking submissions
Use HubSpot to capture attendance, route leads, attribute impact, and report pipeline results

What you bring

Bring at least five years of end-to-end B2B event ownership, preferably for technical products sold to engineers
Show hands-on experience with both executive gatherings and conferences exceeding one thousand attendees
Work confidently in HubSpot and Salesforce for registration, lists, and attribution
Write strong invitations, promotional copy, session descriptions, and follow-up emails
Stay organized under pressure, manage budgets, and resolve event issues independently

Who this fits

You'll thrive if you build structure before events, stay calm when plans change, and judge success through pipeline and account relationships rather than attendance alone. The role is full-time in San Mateo, California, with roughly twenty-five to forty percent travel and heavier conference-season stretches. You’ll work directly with Marketing, Sales, and Product and report to the Director of Marketing.

From the employer

Full-time position | San Mateo, CA

Luminary helps engineering companies be more competitive by getting to market faster, creating new, better products, and reducing development risk. We do this with our Physics AI platform, the fastest and easiest way to build and deploy models to understand and instantly predict physical reality with precision. Customers span industries from automotive and aerospace, to leading sporting equipment providers, including Otto Aviation, Joby Aviation, Northrop Grumman and Honda. Luminary is a Series B company and is headquartered in San Mateo, California.

The Role

Event strategy: work closely with the sales team to identify new events and ideate concepts based on key initiatives
Own Luminary's entire event portfolio end-to-end: budget, logistics, on-site execution, and post-event follow-through
Run the full range: executive dinners, on-site technical workshops, industry conference presence, and a future flagship conference
Program industry conferences: aerospace and defense shows, automotive and industrial machinery events, and AI events to present our research
Build the event playbook: pre-event promotion and registration, target account invite lists, staffing plans, run-of-show, booth and demo experience, follow-up sequences, and post-event reporting
Own the calendar and the sequencing: which events, which audiences, which quarter, what we're spending, and what we expect back
Design events for two audiences: technical engineers who want to see the technology and executives who want to see the business case — and make sure the content, format, and staffing match the audience
Develop a workshop training curriculum: Turn technical depth into workshop curriculum, live demos, and speaking submissions that hold up in front of practitioners
Determine our target account strategy: who we want in the room, how we get them there, and what happens in the 30 days after
Own event data in HubSpot: registration flows, attendance capture, lead routing, and attribution that survives a pipeline review
Manage relationships with: vendors, venues, agencies, contracts, and shipping logistics including trade show operations and booth builds
Be responsible for sales pipeline from events: Report on every event with rigor, including cost, attendance, meetings held, accounts engaged, pipeline influenced, and what to improve next time
Reports to the Director of Marketing: Works directly with Marketing, Sales and Product teams

You

5+ years running B2B events end-to-end, ideally at a technical or deeptech company selling to engineers
Have personally executed across the size spectrum — intimate executive dinners through 1,000+ attendee industry conferences — not just one format
Process-driven by instinct. You build the timeline, the run-of-show, the packing list, and the follow-up plan before anyone asks for them
Obsessive about detail. You have caught the wrong badge name, the missing power drop, and the demo laptop with the expired license — before the doors opened
High energy on-site and steady under pressure. Things break at events. You fix them without drama and without waiting for permission
Comfortable owning a budget and defending it: what an event cost, what it produced, and whether we do it again
Strong writing skills. Event invites, promotional copy, session descriptions, and follow-up emails should not need a rewrite
Strong with marketing systems — HubSpot and Salesforce — for registration, lists, and attribution
Willing to travel roughly 25-40%, with heavier stretches during conference season

Nice to have

Experience in aerospace, defense, automotive, and familiarity with events like NVIDIA GTC, AIAA or NAFEMS
Have launched an owned conference or user event from zero
Experience with export-controlled or cleared environments and the constraints they place on content and attendees
Background in field marketing or ABM, where the event is one motion inside a larger account plan
Comfort with production elements: AV, staging, video capture, and turning event content into post-event assets

Not this role if you

Need a full events team, an established vendor bench, and an existing playbook to be effective
Treat the event as the outcome. The outcome is the pipeline and the relationships that come out of it
Prefer a predictable calendar. Event weeks are long, and the schedule bends around customers
Measure success by attendance and badge scans rather than accounts engaged and meetings held