National Account Manager Canada
At a glance
Mid-level Account Management role at Lotus Bakeries. Montréal.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Grow the brand through relationships with major Canadian retailers and shape customer-specific growth plans
- Lead retailer negotiations using consumer trends, competitor activity, and category conditions to guide proposals
- Own customer P&L, budgets, retailer performance, and trade spending across distribution, pricing, promotion, and QPOD
- Create trade presentations for senior retail buyers and use performance analysis to find account growth opportunities
- Update forecasts, assess assortment and pricing, and build internal cases for potential product launches
What you bring
- A university degree in business, economics, sales, marketing, or a related discipline
- At least five years in CPG or FMCG sales, including retailer relationship building in Canada
- Strong knowledge of Canadian retailers plus the ability to negotiate and influence senior buyers
- Fluent spoken and written English, with French considered an advantage
Who this fits
This role suits a mid-level CPG sales professional who can manage major Canadian accounts, analyze performance, and align European headquarters with local market needs. You should be comfortable traveling within Canada for account meetings and collaborating across functions. The role reports to the Head of Sales Canada.
From the employer
As National Account Manager, you will play a pivotal role in driving the growth of one of our iconic global food brands in the Canadian market.
You will leverage your retailer relationships, commercial acumen, and strategic mindset to strengthen our presence and deliver sustainable results.
- Drive brand growth by leveraging strong relationships with selection of key major retailers.
- Lead customer negotiations by using market insights (consumer trends, competitive landscape, and category dynamics) to shape actionable strategies.
- Collaborate closely with Canadian partners to build a sustainable, long-term brand presence.
- Take full ownership of customer P&L, manage budgets and performance across key retailers (Distribution, Price, Promotion, and QPOD) and overseeing all trade spend;
- Build compelling trade decks and confidently present to senior retail buyers.
- Monitor performance and conduct deep-dive analytics to uncover growth opportunities and inform strategic decisions;
- Support demand planning accuracy through forecast updates and performance tracking;
- Define optimal product pricing based on pricing guidelines, value chain analysis, creation and competitive set;
- Analyse assortment opportunities and develop internal business case for potential new product launches.
- Influence key accounts and internal stakeholders, ensuring alignment across cross functional teams to deliver high quality, customer centric outcomes in a fast paced environment.
- Report directly to the Head of Sales Canada.
-
You hold a universitary degree in business, economics, sales, marketing,..
-
Mid-level CPG sales professional with 5+ years experience in CPG/FMCG sales, with strong retailer relationship-building experience in the Canadian market and strong knowledge about Canadian retailer landscape.Strong negotiation and influencing skills, particularly with senior retail buyers.
- Proven relationship builder with strong networking skills in Canadian retail.
- Result driven and strong analytical capabilities & follow up
- Comfortable collaborating with European headquarters and aligning global strategies to local market realities.
- You’re eager to travel within Canada whenever required for your account meetings
- Ideally you have experience and affinity within the food industry.
- Excellent communication and active listening skills
- Innovative, solution-oriented mindset with a proactive approach to problem-solving.
-
You can speak & write fluently in English. French is a plus.
Not this one either?
Claude or ChatGPT reads the other 92,414 for you.
Get better matches →
