Senior Manager, Global Digital Marketing
At a glance
Senior Digital Marketing role at Lonza. Puebla · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set digital plans for ACHIEV® across paid, owned and earned channels to grow acquisition, engagement and retention
- Build campaigns around ACHIEV® goals, keeping messaging and brand standards consistent through registration and activation
- Run ACHIEV® automation, from lead nurturing and onboarding to re-engagement and customer lifecycle programs
- Shape content with internal and external partners, including whitepapers, customer stories, infographics, webinars and platform messaging
- Track traffic, conversions, activation, retention, CAC and LTV, then use the results to refine campaigns
What you bring
- A bachelor’s degree in marketing, communications or a related discipline; a master’s or MBA is preferred
- Fluent English and practical experience planning, launching and measuring digital marketing platforms and campaigns
- Background in a global B2B setting within life sciences, biotech or a related field
Who this fits
This senior role suits someone who can set direction while also analyzing results and driving campaign delivery across competing priorities. Based in Puebla, Mexico, it involves global travel of fifteen to twenty percent and collaboration across time zones.
From the employer
Senior Manager, Global Digital Marketing
Location: Puebla, Mexico.
What you will get
- An agile career and a dynamic work culture
- An inclusive and ethical workplace
- Compensation programs that recognize high performance
- In addition to a competitive salary, you can expect numerous lifestyle, family, and leisure benefits.
The Global Web & Digital Marketing team leads digital transformation across CHI and is seeking a talented, entrepreneurial thinker to join as Senior Manager, Global Digital Marketing, part of the Marketing, Brand & Demand Generation organization at Capsugel.
In this role, you will lead digital marketing strategy, execution, and reporting for ACHIEV® - Capsugel's B2B e-commerce and customer portal - while flexing to support broader Global Web & Digital Marketing initiatives across CHI. This position sits at the intersection of platform marketing, digital channel management, and global campaign support, partnering cross-functionally with product marketing, commercial excellence, regional marketing, and IT. Successful candidates must operate at both a strategic level, developing innovative digital marketing solutions, and at a tactical level, analyzing data, solving problems, and driving execution across multiple priorities.
What you will do
- Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels (SEM, display, LinkedIn, email, organic, and content), driving new user acquisition, engagement, and retention.
- Plan and execute multi-channel marketing campaigns aligned with ACHIEV® business objectives, ensuring consistent messaging, brand standards, and optimized funnel performance from awareness through registration to platform activation.
- Own marketing automation strategy for ACHIEV®, including lead nurturing flows, onboarding sequences, re-engagement campaigns, and full customer lifecycle marketing programs.
- Manage digital content strategy in collaboration with internal and external stakeholders, including whitepapers, customer stories, infographics, webinars, and platform messaging, ensuring discoverability and quality across channels.
- Support SEO and website performance for ACHIEV® content and adjacent CHI digital properties, ensuring optimization for both users and search engines.
- Flex on demand to support Global Digital Marketing team with ad hoc projects, campaigns, and channel activations, bringing platform expertise and execution capability to broader CHI initiatives.
- Monitor and report on key performance indicators (traffic, conversions, activation, retention, CAC, LTV), translating data into actionable insights and continuous campaign optimization.
- Collaborate with Product Marketing, Revenue Operations, Regional Marketing, and Analytics teams to align campaigns with product roadmaps, commercial goals, and customer needs.
- Manage agency partners and external vendors, providing strategic direction, creative feedback, and execution oversight to ensure delivery quality and efficiency.
- Apply e-commerce marketing expertise to ACHIEV® promotional campaigns and platform positioning, leveraging best-in-class tactics to drive adoption and revenue growth.
What we are looking for
- Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree or MBA preferred.
- English fluent
- Demonstrated experience managing and executing in digital marketing platforms and campaigns, including strategy, deployment, and performance reporting
- Experience in a global B2B organization in Life Sciences, Biotech, or related industry
- Travel 15% to 20% Globally
- The ability and willingness to collaborate across multiple time zones.
At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.
Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.
Ready to shape the future of life sciences? Apply now.
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