Brand Designer

lolablankets Open · verified Aug 21, 2026

New York Utah Mid-level Brand Marketing

Mid-level Brand Marketing role at lolablankets. New York · no salary stated · we estimate $92,284–$158,125.

Estimated pay

lolablankets has not published a salary for this role. The figure below is our estimate, not theirs.

$92,284 – $158,125

What the middle half of mid-level brand marketing roles in New York paid, among postings that did state a salary.

Worked out from 28 postings that stated pay, median $125,000. Last updated Aug 21, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create brand work for packaging, web, email, social, OOH, and campaign materials
You'll protect and refine the visual system across channels, covering type, color, layouts, and logo use
You'll build product-page, banner, and landing-page assets for eCommerce and web experiences
You'll develop illustrations and campaign visuals that support Lola's editorial brand storytelling
You'll help with shoot prep and marketing campaigns while juggling changing priorities

What you bring

You bring three to five years of design experience across agency and in-house work, ideally in retail, fashion, or luxury lifestyle
You hold a bachelor's degree in graphic design, communication design, illustration, or a related discipline
You show digital, print, and illustration range through a strong portfolio
You work confidently in Adobe Creative Suite; Figma familiarity is helpful
You manage concurrent deadlines and notice fine details in typography, layout, and color

Who this fits

This role suits a detail-focused designer who enjoys elevated, editorial brand work and collaboration with design and marketing partners. The position can be hybrid or remote. New York City and Salt Lake City hires work from the office three days per week, while Los Angeles candidates are fully remote.

From the employer

About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Brand Designer to help shape how our brand looks, feels, and lives across every touchpoint.

This role sits at the intersection of design and illustration – bringing our editorial, elevated aesthetic to everything from packaging and campaign visuals to eCommerce and social. Reporting to the Design Director, the Brand Designer will translate brand strategy into visuals that are confident, considered, and unmistakably Lola. You’ll work closely with the Design Director, Brand Producer, Graphic Designer, and the rest of the Marketing team to keep our visual identity sharp and consistent as the brand grows.

Core Responsibilities

Visual Identity & Design

Design brand assets across digital and print touchpoints, including packaging, web, email, social, OOH, and campaign collateral
Maintain and evolve the brand’s visual identity system (typography, color, layout, and logo usage) across all channels
Design eCommerce and web assets, including product pages, banners, and landing pages

Illustration & Creative Content

Contribute original illustration work where it serves brand storytelling, including packaging details, campaign graphics, and editorial-style content
Partner with Design Director to bring campaign concepts to life through polished, on-brand visual execution
Stay attuned to design trends within the luxury, fashion, and editorial space to keep Lola’s visual identity feeling current

Cross-Functional Collaboration & Campaign Support

Collaborate with the Brand Producer and Creative team on photoshoot support materials, mood boards, and shot lists
Support the Marketing team with campaign graphics for paid and organic social, email, and SMS
Ensure design consistency and brand guidelines adherence across every deliverable, while managing multiple projects and shifting priorities

We’re open to this role being hybrid or remote. Candidates based in NYC or Salt Lake City will be hybrid 3 days per week in our offices. Candidates in Los Angeles will be fully remote.

Qualifications

3-5 years of design experience, ideally spanning both agency and in-house settings, preferably within retail, fashion, or luxury lifestyle brands
Bachelor’s Degree in Graphic Design, Communication Design, Illustration, or a related field
Strong portfolio demonstrating range across digital design, print, and illustration
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); Familiarity with Figma a plus
Sharp eye for typography, layout, and color within a premium, editorial aesthetic
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
Genuine passion for detail-oriented, elevated design work

What We Offer

Competitive base salary and annual bonus based on company and individual performance
21 days paid vacation + all federal holidays
Full health benefits (health, dental, vision, mental)
16 weeks paid birth parent leave; 8 weeks non-birth parent leave
55% off Lola Blankets for friends and family
Opportunities for career growth within Lola Blankets