Brand Marketing Manager

Brand Marketing Manager

Soho, London

Hybrid working: 3 days in the office Tues - Thurs

Up to £51,000 depending on experience + company bonus

The Role

The Brand Marketing Manager plays a pivotal role in driving LiveScore Group’s commercial growth by championing a compelling brand vision and delivering high-impact, consistent creative across all marketing touchpoints. This role focuses on executing strategic, customer-centric campaigns that maximize engagement and optimize marketing ROI for our brands, including LiveScore and LiveScore Bet. It offers the opportunity to shape cohesive and compelling narratives, ensuring our brands remain instantly recognizable, trusted, and deeply relevant to our sports and gaming audiences.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fuelling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities 

• Develop and implement annual brand plans aligned with business objectives and market priorities.
• Act as a brand guardian, ensuring consistent application of brand positioning, tone of voice, and visual identity across all touchpoints.
• Lead end-to-end communications planning, collaborating with internal stakeholders and external agencies.
• Manage media planning and buying in partnership with our media agency to ensure effective campaign reach.
• Oversee media sponsorships, partnerships, or bespoke deals, ensuring measurable and integrated activations.
• Shape the creative direction of the brand, working with internal design teams and external agencies to deliver standout assets.
• Coordinate campaign rollouts across various channels including TV, OOH, digital, radio, social, and experiential.
• Act as the brand’s internal ambassador, aligning with product, CRM, commercial, compliance, and customer service teams.
• Manage brand marketing budgets, including forecasting, tracking, and reporting on spend.
• Ensure all brand communications, creative assets, and campaigns comply with relevant advertising standards and industry regulations.

Skills, Knowledge and Experience

• Solid experience in brand marketing, both client-side and in collaboration with agencies, ensuring seamless campaign delivery.
• Skilled in managing end-to-end brand campaigns from strategic planning through to optimisation, across multiple channels.
• Effectively manages relationships with external agencies and leads cross-functional internal teams to align on brand objectives.
• Possesses a broad understanding of media planning and creative development across ATL, digital, social, and out-of-home platforms.
• Demonstrates strong project management capabilities, juggling multiple priorities and timelines with precision.
• Applies creative insight and brand consistency to design and content projects, aligning with brand guidelines and storytelling goals.
• Communicates confidently across all organisational levels, building strong stakeholder partnerships and influencing decisions.
• Combines commercial awareness with brand expertise to drive campaigns that support business goals and measurable outcomes.
• Familiarity with the sports and sports betting sector, using this knowledge to inform relevant and impactful brand activity.
• Thrives in fast-paced, changing environments by embracing change and shifting priorities as needed.

What can we offer? 

• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials