Retail Marketing Manager
At a glance
Manager-level Retail Marketing role at Lithia & Driveway. Centennial Hyundai Las Vegas NV 89149 · full-time · $80,000–$125,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape dealership marketing plans to lift sales, aftersales, profitability and customer loyalty across as many as twenty-five stores
- Create retention programs and campaigns that improve repeat engagement and the customer experience
- Use scorecard measures and analytics to turn findings into practical plans and trackable results
- Counsel store leaders while coordinating with OEMs, internal teams and vendors
- Guide content and campaign delivery, then use testing and market shifts to refine results
What you bring
- Two to five years in automotive marketing, dealership operations or marketing across multiple retail locations
- A working grasp of performance marketing, customer lifecycle programs and retention approaches
- You can convert data from Google Analytics, CRM systems and reporting platforms into next steps
- You can work directly with leaders and influence their choices
Who this fits
This role suits a hands-on marketing strategist who can advise dealership leaders and affect performance across multiple stores. You must live in California or Nevada, and travel is part of the role. The stated annual pay range is $80,000 to $125,000, plus bonus.
From the employer
Dealership:
L0021 LAD AdvertisingLithia & Driveway | Retail Marketing Operations Manager (RMO)
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
We’re hiring a Retail Marketing Operations Manager (RMO) to act as a strategic partner to dealership leaders across California and Nevada. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.
If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.
Location: California & Nevada, must reside within region (Travel Required)
Compensation Range: $80,000-$125,000 plus bonus. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What You'll Do
- Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
- Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
- Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
- Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
- Execute campaigns: Oversee content and campaigns that drive engagement and performance
- Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
- Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders
What You'll Bring
- Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
- Strong understanding of performance marketing, customer lifecycle, and retention strategies
- Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
- Confidence working directly with leadership and influencing decisions
We offer a comprehensive benefits package designed to support you and your family, including:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
For a more detailed view, visit: www.totalrewards.lithiadriveway.com.
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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