Performance Marketing Analyst (1-Year Contract)
Mid-level Performance Marketing role at LINE MAN Wongnai. Bangkok · contract.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and improve app acquisition campaigns while tracking results and planning optimizations
- Work with media planners and marketers on online media buying, execution, and budget allocation
- Create performance reports and use data and sound assumptions to guide decisions
- Investigate business trends and campaign results to adjust strategies promptly
- Recommend better performance methods and tracking tools, then lead optimization efforts
What you bring
- At least one year running Facebook Ads and optimizing campaign performance
- Confidence working with complex data in Excel or Google Sheets
- Strong analytical ability and willingness to investigate data in depth
- A bachelor's degree in engineering, marketing, business administration, or a related field is preferred
- Willingness to learn new concepts and methodologies in a dynamic, sometimes pressured environment
Who this fits
You’ll suit a performance marketer who takes ownership, works from data, and is ready to learn. The role is a one-year contract based in Bangkok, Thailand, within a dynamic environment that may involve pressure.
From the employer
- %BREADCRUMB_JOB_OPENINGS%
- Performance Marketing Analyst (1-Year Contract)
About LINE MAN Wongnai
LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform service. We build technology to help Thai people live better and to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.
What you’ll Do:
- Responsible for running and optimizing app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.
- Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.
- Provide recommendations for performance improvement and tracking tools when needed
- Take the ownership and initiate optimization strategies.
- Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions.
- Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes.
What you’ll Need:
- Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
- At least 1 year of experience with running Facebook Ads and performance optimization is a must.
- Familiarity with AppsFlyer and/or other MMP is a plus.
- Confident in processing and analyzing complex data sets using Excel or Google Sheet
- Strong analytical skills and isn’t afraid of deep dive analysis.
- A start-up mindset, willing to work hard and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
- Willing to learn about new concepts and methodologies.
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