B2B Marketing Executive (1-Year Contract)
At a glance
Mid-level General Marketing role at LINE MAN Wongnai. Bangkok · contract.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and assess campaigns that bring in merchant partners and increase active use of LINE MAN Wongnai products
- Turn merchant challenges into persuasive messages, content and offers that encourage conversion and continued engagement
- Find and work with KOLs, SME influencers, industry experts and restaurant partners to create campaign content
- Coordinate marketing across digital channels, printed materials, direct messages and merchant events
- Track click-through and conversion results, then refine creative choices and ad placements
What you bring
- A bachelor's degree in marketing, communications, mass media, business administration or a related area
- Marketing communications, campaign, brand or creative agency experience; fresh graduates may also apply
- Strong Thai speaking and writing skills, with the ability to explain complex products in clear B2B messages
- Comfort tracking campaign results and using basic insights to improve communications and placements
- Ability to manage several projects against tight deadlines, plus familiarity with generative AI tools or willingness to learn
Who this fits
This mid-level, one-year contract suits someone who enjoys creative B2B marketing and can connect campaign ideas to measurable results. You'll collaborate with sales, business development, product marketing and design teams. The role is based in Bangkok, Thailand.
From the employer
Why LINE MAN Wongnai
LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.
As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.
Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.
What you'll do:
- Campaign Management & Strategy: Plan, execute, and evaluate end-to-end B2B marketing campaigns designed to acquire new merchant partners and boost active usage (Activeness) across LINE MAN Wongnai products and services.
- Creative Communication: Conceptualize and develop out-of-the-box creative messaging, content, and promotional offers tailored to merchant pain points to drive conversion and long-term engagement.
- KOL & Influencer Management: Identify, negotiate, and collaborate with relevant KOLs, SME influencers, industry experts, and successful restaurant partners to co-create impactful content that builds trust, drives merchant acquisition, and amplifies our campaigns.
- Cross-Channel Execution: Drive multi-channel communication strategies across digital media (Facebook, Line Official Account, TikTok, Website), offline collateral, direct communications (SMS, In-app notifications), and merchant community events.
- Cross-Functional Collaboration: Partner closely with Sales, Business Development, Product Marketing, and Design teams to align campaign goals, ensure cohesive brand messaging, and optimize user acquisition funnels.
- Performance Tracking & Optimization: Monitor core campaign metrics, particularly CTR (Click-Through Rate) and CVR (Conversion Rate), to analyze communication effectiveness and continuously optimize the creative strategy.
What you'll need:
- Education: Bachelor’s degree in Marketing, Communications, Mass Media, Business Administration, or a related field.
- Experience: 1-3 years of experience in Marketing Communications, Campaign Management, Brand Management, or Creative Agency roles (experience in E-commerce, Food Delivery, SaaS, or Tech startup environments is a plus). Fresh graduates are also welcome to apply.
- Creative & Commercial Mindset: Strong creative flair with the ability to turn complex product features into simple, compelling, and persuasive B2B communications.
- AI Proficiency: Familiarity with or willingness to learn Generative AI tools
- Data-Informed: Comfortable tracking basic campaign performance (e.g., CTR, CVR) and using simple insights to improve creative communication and ad placements.
- Project Management Skills: Proven ability to manage multiple projects simultaneously in a fast-paced, high-growth environment with tight deadlines.
- Communication Skills: Excellent verbal and written communication skills in Thai.
- Passion & Growth Mindset: Possess a strong passion for marketing and the tech/food delivery industry, coupled with a growth mindset and a continuous learning attitude.
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