Trade/Channel Marketing Analyst (São Paulo/SP)
At a glance
Mid-level Affiliate Marketing role at Signify. Sao Paulo · full-time.
Pay not stated Affiliate Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape go-to-market, pricing and channel plans to strengthen distribution, sales and margins
- Use customer segments and channel insights to plan omnichannel marketing that creates demand and improves the funnel
- Oversee commercial policies, promotions and A&P spending, checking returns against business goals
- Build customer partnerships and co-marketing programs with Sales, MarCom and outside agencies
- Coordinate channel marketing operations and team capability work, with people management when applicable
What you bring
- A completed degree in marketing, business administration or a related discipline
- Background in channel marketing, trade marketing or commercial work, especially sell-out plans that help customers grow sales
- You can find sales openings, build customer-focused plans and recommend promotions using market and competitor insights
- Experience helping commercial teams activate products and improve visibility and positioning at the point of sale with distributors and customers
- Intermediate English and Spanish are required
Who this fits
This role suits someone with channel or trade marketing experience who works across online and offline sales channels. The job is on-site in São Paulo.
From the employer
About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.
More about the role
This is an exciting job opportunity for you as a Trade/Channel Marketing Analyst in São Paulo/SP with Signify.
- Executes go-to-market, pricing, and channel strategies to drive distribution performance, sales, and margin growth.
- Develops customer segmentation, insights, and omnichannel marketing plans to generate demand and improve the marketing funnel.
- Manages commercial policies, promotional activities, A&P budgets, and ROI to maximize business performance.
- Builds strategic customer relationships, leads co-marketing initiatives, and collaborates with Sales, MarCom, and external agencies.
- Drives cross-functional team engagement, capability development, and day-to-day channel marketing operations, including people management when applicable.
More about you
- Completed bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience in channel marketing, trade marketing, or commercial roles, with a strong focus on sell-out strategies and helping customers increase sales and consumer portfolio.
- Proven ability to develop customer-centric business strategies, identify sales opportunities, recommend promotional campaigns, and build business cases based on market and competitive insights.
- Experience supporting commercial teams and driving product activation, visibility, and positioning at the point of sale, working closely with distributors and customers to maximize product exposure.
- Familiarity with both online and offline sales channels, ideally within lighting, electrical materials, tools, or large multinational companies.
- Intermediate English and Spanish proficiency is required.
*This is an on-site position located in São Paulo/SP.
Job Profile: Channel Marketeer
Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
Come join us, and together we can light up the future.
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